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M&A Deal Summary

ContentSquare Acquires Hotjar

On September 1, 2021, ContentSquare acquired internet software and services company Hotjar

Acquisition Highlights
  • This is ContentSquare’s 5th transaction in the Internet Software and Services sector.
  • This is ContentSquare’s 1st transaction in Malta.

M&A Deal Summary
Date 2021-09-01
Target Hotjar
Sector Internet Software and Services
Buyer(s) ContentSquare
Deal Type Add-on Acquisition

Target

Hotjar

St Julian's, Malta
Hotjar is a product experience insights platform in the SMB market that enables product teams to have empathy with their end-users and deliver value by making the right product improvements, fast. Its Product Experience Insights software is used by more than 33,000 customers worldwide and its unique mix of quantitative and qualitative data is driving product decisions in over 180 countries. Today Hotjar has over 190 team members across 33 countries within Europe, the Americas and Africa. Hotjar was formed in 2014 and is based in St Julian's, Malta.

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Buyer(S) 1

Buyer

ContentSquare

Paris, France
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

ContentSquare is a customer experience analytics software to optimize a user's online journey. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase. Using artificial intelligence to provide automatic recommendations, ContentSquare’s ease-of-use and unique performance indicators ensure all teams in an organization can easily make data-driven decisions. ContentSquare was founded in 2012 and is based in Paris, France.

DEAL STATS #
Overall 5 of 7
Sector: Internet Software and Services M&A 5 of 6
Type: Add-on Acquisition M&A Deals 5 of 7
Country: Malta M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-27 Dareboost

Rennes, France

Dareboost provides all-in-one tool dedicated to web performance optimization through synthetic page and user journey monitoring. Dareboost was established in 2014 and is based in Rennes, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-28 Heap

San Francisco, California, United States

Heap provides low-code, easy-to-use digital analytics software that illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Heap was founded in 2013 and is based in San Francisco, California.

Buy -
Mergr

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