M&A Deal Summary

ConnectiveRx Acquires Triax Media Group

On February 4, 2010, ConnectiveRx acquired marketing company Triax Media Group

Acquisition Highlights
  • This is ConnectiveRx’s 1st transaction in the Marketing sector.
  • This is ConnectiveRx’s 1st transaction in the United States.
  • This is ConnectiveRx’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2010-02-04
Target Triax Media Group
Sector Marketing
Buyer(s) ConnectiveRx
Deal Type Add-on Acquisition

Target

Triax Media Group

Louisville, Kentucky, United States
Triax Media Group LLC provides marketing and communication solutions for Fortune 500 companies in the healthcare sector.

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Buyer(S) 1

Buyer

ConnectiveRx

Whippany, New Jersey, United States
Category Company
Founded 2005
Sector Information Technology
DESCRIPTION

ConnectiveRx is a provider of outsourced commercialization services to over 140 drug manufacturers. The Company works as a strategic partner to pharmaceutical brand teams, offering solutions that improve patient affordability, access, and adherence to traditional and specialty prescription medications. ConnectiveRx was founded in 2005 and is based in Whippany, New Jersey.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 4
State (Kentucky) 1 of 1
Country (United States) 1 of 5
Year (2010) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-04 PDR Network

Montvale, New Jersey, United States

PDR Network LLC is a provider of behavior-based prescription management programs, PDR provides event-driven and clinically relevant healthcare messaging through its patented process that improves patient compliance and outcomes, while preserving privacy.

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