M&A Deal Summary

Connect Partnership Group Acquires Harlon

On June 23, 2022, Connect Partnership Group acquired media company Harlon

Acquisition Highlights
  • This is Connect Partnership Group’s 1st transaction in the Media sector.
  • This is Connect Partnership Group’s 1st transaction in the United States.
  • This is Connect Partnership Group’s 1st transaction in Illinois.

M&A Deal Summary

Date 2022-06-23
Target Harlon
Sector Media
Buyer(s) Connect Partnership Group
Deal Type Add-on Acquisition

Target

Harlon

Chicago, Illinois, United States
Harlon is a full-service sales, consulting, and marketing agency that specializes in representing property rights holders, brands, and talent in the sports, music, and entertainment industries. Harlon was formed in 2019 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Connect Partnership Group

Dallas, Texas, United States

Category Company
Founded 2015
Sector Media
DESCRIPTION

Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights, and other media assets in sports and entertainment, while also providing an outsourced business development team to companies that sell products and services to the industry. It capitalizes on a combined 120 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world. Connect Partnership Group was formed in 2015 and is based in Dallas, Texas.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1