Add-on Acquisition • Media

Confirmit Acquires Integrasco AS

On January 22, 2014, Confirmit acquired media company Integrasco AS

Acquisition Context

This is Confirmit’s 1st transaction in the Media sector.
This is Confirmit’s 1st transaction in Norway.

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M&A Deal Summary
Date	January 22, 2014
Target	Integrasco AS
Sector	Media
Buyer(s)	Confirmit
Deal Type	Add-on Acquisition

Target Company

Integrasco AS

Grimstad, Norway

Integrasco AS is a provider in social media intelligence and text analytics and has helped many blue-chip companies track the performance of their brands, products and services, across social media, traditional media and customer channels to extract significant commercial value from mining unstructured text and insights.

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Buyer Overview 1

Buyer

Confirmit

Oslo, Norway

Category	Company
Founded	1996
Sector	Software
Employees	450

DESCRIPTION

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience, and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. Confirmit was founded in 1996 and is based in Oslo, Norway.

Deal Context for Buyer	#
Overall	3 of 4
Sector: Media	1 of 1
Type: Add-on Acquisition	2 of 3
Country: Norway	1 of 1
Year: 2014	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-08-22	CustomerSat San Francisco, California, United States CustomerSat, Inc. is a Web-based Enterprise Feedback Management (EFM) solution used by the businesses to capture, analyze, and act on feedback from customers, employees, and partners. EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-08-22

CustomerSat

San Francisco, California, United States

CustomerSat, Inc. is a Web-based Enterprise Feedback Management (EFM) solution used by the businesses to capture, analyze, and act on feedback from customers, employees, and partners. EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-07-07	Information Research Management Pty Sydney, Australia Information Research Management Pty Ltd. is an Enterprise Feedback Management (EFM) software and services provider.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-07-07

Information Research Management Pty

Sydney, Australia

Information Research Management Pty Ltd. is an Enterprise Feedback Management (EFM) software and services provider.

Buy

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