Investment Summary

Concentric Equity Partners Invests In Infusion

On November 30, 2023, private equity firm Concentric Equity Partners invested in marketing company Infusion

Investment Highlights
  • This is Concentric Equity Partners’ 1st transaction in the Marketing sector.
  • This is Concentric Equity Partners’ 40th transaction in the United States.
  • This is Concentric Equity Partners’ 2nd transaction in Tennessee.

Investment Summary
Date 2023-11-30
Target Infusion
Sector Marketing
Investor(s) Concentric Equity Partners
Deal Type Growth Capital

Target

Infusion

Memphis, Tennessee, United States
Infusion provides data driven marketing services for banks or credit union. The Company’s marketing solutions include predictable targeting and marketing at every phase of the customer, such as new relationship acquisition, onboarding, and relationship expansion; and PROFITGENERATOR, a proprietary system to increase revenue and long-term household retention by offering household data analysis, opportunity assessment, marketing strategy development, targeted campaign execution, and results tracking. Infusion was founded in 2007 and is based in Memphis, Tennessee.

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Investor(S) 1

Investor

Concentric Equity Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2002
Size Small
Type Sector Agnostic
DESCRIPTION

Concentric Equity Partners is a private equity firm that invests in profitable, growth-oriented middle-market companies. Concentric typically invests $10 to $30 million of capital per transaction, however, the Firm's historical investment range is $5 to $100 million. Areas of interest include business services, consumer services, financial services, and healthcare. Prospective transaction situations include management led buyouts, leveraged buyouts, and growth equity investments. Concentric will consider both majority and minority situations. Concentric is the direct investment arm of asset management firm, Financial Investments Corporation. Concentric Equity Partners was established in 2002 and is based in Chicago, Illinois.

DEAL STATS #
Overall 42 of 42
Sector (Marketing) 1 of 1
Type (Growth Capital) 9 of 9
State (Tennessee) 2 of 2
Country (United States) 40 of 40
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-29 Boat House

Elkhorn, Wisconsin, United States

Boat House is a multi-store boat dealer & marine services provider that has been serving its local boating communities across the Midwest and Florida for over 30 years. Boat House includes 7 Midwest locations and 3 Florida locations offering: New & Used Boat Sales, On Site and Mobile Service, Storage, Parts, Pro Shop, Pier and Lift Services, Boat Clubs, In-House Financing, Consignments, On Water Demonstrations, Boating Education Courses, Community Boating Events, and more. Boat House is based in Elkhorn, US.

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