Venture • Marketing

Comvest Partners Invests In Cartera Commerce

On June 5, 2012, private equity firm Comvest Partners invested in marketing company Cartera Commerce

Investment Context
  • This is Comvest Partners’ 1st transaction in the Marketing sector.
  • This is Comvest Partners’ 30th transaction in the United States.
  • This is Comvest Partners’ 2nd transaction in Massachusetts.
Investment Fate
  • Cartera Commerce was sold to a strategic buyer in 2017.

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Investment Summary

Date June 5, 2012
Target Cartera Commerce
Sector Marketing
Investor(s) Comvest Partners
Deal Type Venture

Target Company

Cartera Commerce

Lexington, Massachusetts, United States
Cartera Commerce, Inc. is a provider of technology-enabled marketing and loyalty solutions.
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Investor Overview 1

Investor

Comvest Partners

West Palm Beach, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 16.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Comvest Partners' headquarters in West Palm Beach, Florida.
Comvest Partners' headquarters in West Palm Beach, Florida.

Comvest Partners is a private investment firm that provides equity and debt capital to middle-market companies across North America. Comvest funds a variety of investment situations, including buyouts, divestitures, recapitalizations, consolidations, take privates, and turnarounds. Sectors of interest include business services, information services, education, financial services, healthcare services, software, IT, and transportation. For equity investments, Comvest prefers control and looks to invest $50 to $150 million per transaction. For debt needs, Comvest seeks to provide $25 to $250 million per transaction. Comvest Partners was formed in 2000 and is based in West Palm Beach, Florida.


Deal Context for Investor #
Overall 30 of 62
Sector: Marketing 1 of 2
Type: Venture 3 of 3
State: Massachusetts 2 of 3
Country: United States 30 of 61
Year: 2012 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-04-25 IHP

Nashville, Tennessee, United States

Innovative Hearth Products is a manufacturer of indoor and outdoor fireplaces, fireplace inserts, free-standing stoves, gas log sets, venting products and accessories for the specialty retail, residential new construction and industrial markets. Based in Nashville, Tenn. IHP operates manufacturing facilities in Russellville, Ala., Santa Ana, Calif. and Auburn, Wash.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-09 Critical Information Network

Carrollton, Texas, United States

Critical Information Network LLC is a subscription-based provider of online continuing education and professional development training to the industrial operations, public safety and healthcare industries.

Sell -