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M&A Deal Summary

comScore Acquires ARSgroup

On February 10, 2010, comScore acquired media company ARSgroup

Acquisition Highlights
  • This is comScore’s 1st transaction in the Media sector.
  • This is comScore’s 3rd transaction in the United States.
  • This is comScore’s 1st transaction in Indiana.

M&A Deal Summary
Date 2010-02-10
Target ARSgroup
Sector Media
Buyer(s) comScore
Deal Type Add-on Acquisition

Target

ARSgroup

Evansville, Indiana, United States
ARSgroup, Inc. is a provider in measuring and improving advertising creative quality. ARSgroup, a communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages.

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Buyer(S) 1

Buyer

comScore

Reston, Virginia, United States
Category Company
Founded 1999
Sector Information Services
Employees1,116
Revenue 356M USD (2024)
DESCRIPTION

comScore is an internet technology company that provides analytics for web, mobile and TV consumer behavior. comScore was founded in 1999 and is based in Reston, Virginia.

DEAL STATS #
Overall 5 of 12
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 5 of 10
State: Indiana M&A 1 of 1
Country: United States M&A 3 of 9
Year: 2010 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-29 Certifica S.A.

Santiago, Chile

Certifica S.A. is a provider in web measurement. Certifica publishes analytics and statistics on Internet usage in Latin America.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 Nexius - Products Division

Allen, Texas, United States

Nexius - Products Division is a mobile analytics specialist.

Buy $24M
Mergr

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