M&A Deal Summary

Compass Diversified Acquires Honey Pot

On January 16, 2024, private equity firm Compass Diversified acquired consumer products company Honey Pot for 380M USD

Acquisition Highlights
  • This is Compass Diversified’s 8th transaction in the Consumer Products sector.
  • This is Compass Diversified’s 3rd largest (disclosed) transaction.
  • This is Compass Diversified’s 24th transaction in the United States.
  • This is Compass Diversified’s 1st transaction in Georgia.

M&A Deal Summary
Date 2024-01-16
Target Honey Pot
Sector Consumer Products
Buyer(s) Compass Diversified
Deal Type Buyout (LBO, MBO, MBI)
Deal Value 380M USD
Advisor(s) Perella Weinberg Partners (Financial)
Winston & Strawn
Gibson, Dunn & Crutcher (Legal)

Target

Honey Pot

Atlanta, Georgia, United States
Honey Pot is a better-for-you CPG brand in conventional personal wellness categories with herb- powered products and consumer education that promotes wellness from the inside out. The brand’s products are gynecologist and dermatologist-approved, using clinically tested formulations and plant-derived ingredients to deliver results that are kind to + safe for skin. Honey Pot is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Compass Diversified

Westport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 3.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Compass Diversified is a holding company focused on acquiring controlling interests in profitable small to middle-market businesses in attractive niche industries. Compass generally looks for US-based companies with proven management in place, low technological and/or product obsolescence risk, diverse customers, and EBITDA of at least $20 million. Compass Diversified was founded in 1998 and is headquartered in Westport, Connecticut.

DEAL STATS #
Overall 25 of 25
Sector (Consumer Products) 8 of 8
Type (Buyout (LBO, MBO, MBI)) 11 of 11
State (Georgia) 1 of 1
Country (United States) 24 of 24
Year (2024) 1 of 1
Size (of disclosed) 3 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-15 Marucci

Baton Rouge, Louisiana, United States

Marucci is a manufacturer and distributor of baseball and softball equipment under the Marucci and Victus brands. Its product portfolio includes wood and metal bats, apparel and accessories, batting and fielding gloves, and bags and protective gear. Marucci Sports was established in 2009 and is based in Baton Rouge, Louisiana.

Sell $572M
Mergr

Product

Company

Legal