Venture • Marketing

Committed Capital Financial Services Invests In Smartology

On January 8, 2019, growth capital firm Committed Capital Financial Services invested in marketing company Smartology

Investment Context

This is Committed Capital Financial Services’ 1st transaction in the Marketing sector.
This is Committed Capital Financial Services’ 6th transaction in the United Kingdom.

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Investment Summary
Date	January 8, 2019
Target	Smartology
Sector	Marketing
Investor(s)	Committed Capital Financial Services
Deal Type	Venture

Target Company

Smartology

London, United Kingdom

Smartology is a digital advertising technology company providing a platform that is a key distribution channel for some of the world’s largest brands via global premium media owners. The platform semantically profiles their clients’ branded content and dynamically serves these advertisement units alongside relevant premium media owners’ content (articles), thus consistently achieving record levels of user engagement. Smartology was founded in 2010 and is based in London, United Kingdom.

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Investor Overview 1

Investor

Committed Capital Financial Services

Investor Investor

Category	Growth Capital Firm
Founded	2001
Size	Small
Type	Sector Agnostic

DESCRIPTION

Committed Capital is a private investment and advisory firm focused on providing funding to fast growing, UK-based companies. Committed looks to commit £1 to £5 million per transaction and offers consulting, operational, and financial expertise in addition to providing capital. Committed Capital was formed in 2001 and is headquartered in London.

Deal Context for Investor	#
Overall	6 of 6
Sector: Marketing	1 of 1
Type: Venture	2 of 2
Country: United Kingdom	6 of 6
Year: 2019	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-05-15	Living Map Bath, United Kingdom Living Map provides hyper accurate positioning technology for large and complex indoor spaces, as well as the related digital mapping and location data services. The platform allows the space owner to retain control of its location data, improve efficiency, reduce costs and generate revenue. The Company has developed a fully integrated SaaS solution that provides hyper accurate, intelligent real-time digital mapping solutions for complex indoor environments. Living Map is based in Bath, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-05-15

Living Map

Bath, United Kingdom

Living Map provides hyper accurate positioning technology for large and complex indoor spaces, as well as the related digital mapping and location data services. The platform allows the space owner to retain control of its location data, improve efficiency, reduce costs and generate revenue. The Company has developed a fully integrated SaaS solution that provides hyper accurate, intelligent real-time digital mapping solutions for complex indoor environments. Living Map is based in Bath, United Kingdom.

Buy

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