M&A Deal Summary

CommerceIQ Acquires e.Fundamentals

On July 19, 2022, CommerceIQ acquired information technology company e.Fundamentals from Maven Capital Partners

Acquisition Highlights
  • This is CommerceIQ’s 1st transaction in the Information Technology sector.
  • This is CommerceIQ’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2022-07-19
Target e.Fundamentals
Sector Information Technology
Buyer(s) CommerceIQ
Sellers(s) Maven Capital Partners
Deal Type Add-on Acquisition

Target

e.Fundamentals

London, United Kingdom
efundamentals is an eCommerce insights platform which enables customers, primarily in the FMCG sector, to constantly track the wholesale and retail performance of its products, providing actionable data from which decision makers can make critical changes to the marketing mix on aspects such as product and price. e.fundamentals was founded in 2014 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

CommerceIQ

Mountain View, California, United States

Category Company
Founded 2012
Sector Software
DESCRIPTION

CommerceIQ the world’s first and only unified Amazon platform enables brands to achieve profitable sales growth on Amazon by improving the operational efficiency of their Amazon e-commerce business using machine learning and automation technology. CommerceIQ unifies Amazon sales, advertising, operations, and competitor data on one platform applies machine learning to surface latent inefficiencies and growth opportunities and automates actions to realize the benefits from these opportunities.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-20 Boomerang Commerce - Retail Analytics Platform

Mountain View, California, United States

Boomerang Commerce, Inc. - Retail Analytics Platform provides a retail analytics solution that processes product and pricing datasets to convert them to insights and actions.

Sell -

Seller(S) 1

SELLER

Maven Capital Partners

Glasgow, United Kingdom

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 2009
PE ASSETS 760M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maven Capital Partners UK LLP (MCP) invests in lower mid-market companies throughout the UK. The Firm also provides mezzanine financing. MCP focuses on profitable companies with proven track records, balanced management teams, and diverse products and services. Maven looks to invest £2 - £20 million in businesses valued from £10 - £40 million. Sectors of interest include specialist manufacturing, health/pharmaceuticals, energy services, leisure, financial services, software and computer services, communication/IT, chemicals, food/beverage, media, consumer products, and support services. Types of transactions include MBOs, MBIs, BIMBOs, take privates, recapitalizations, and growth capital financings. Maven Capital Partners UK LLP was formed in 2009, following a management buyout of Aberdeen Asset Management's Private Equity division. Maven is based in Glasgow with additional offices in Aberdeen, Birmingham, Edinburgh, London and Manchester.


DEAL STATS #
Overall 60 of 86
Sector: Information Technology M&A 4 of 5
Type: Add-on Acquisition M&A Deals 31 of 40
Country: United Kingdom M&A 58 of 84
Year: 2022 M&A 10 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-19 Zinc Systems

Northampton, United Kingdom

Zinc Systems is a provider of SaaS solutions, specialising in safety, security, and critical event management. Zinc's products empower prominent corporate and government organisations to optimise decision-making, mitigate risks, and streamline business processes. Its client base includes the Environment Agency, City of London Police, Kingfisher, and Allied Universal. Zinc Systems was founded in 2004 and is based in Northampton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-08 ProspectSoft

Essex, United Kingdom

ProspectSoft is a provider of customer relationship management and e-commerce software for the business-to-business (B2B) market. Its technology can be fully integrated with clients’ existing accounting and Enterprise Resource Planning (ERP) packages including market-leading systems such as Access Dimension, Exchequer, Pegasus, and Sage. ProspectSoft was founded in 2000 and is based in Essex, United Kingdom.

Sell -