M&A Deal Summary

Comcast Acquires Visible World

On June 4, 2015, Comcast acquired marketing company Visible World from Adams Street Partners

Acquisition Highlights
  • This is Comcast’s 1st transaction in the Marketing sector.
  • This is Comcast’s 14th transaction in the United States.
  • This is Comcast’s 4th transaction in New York.

M&A Deal Summary

Date 2015-06-04
Target Visible World
Sector Marketing
Buyer(s) Comcast
Sellers(s) Adams Street Partners
Deal Type Add-on Acquisition

Target

Visible World

New York, New York, United States
Visible World is a provider of targeted television advertising solutions. Visible World's suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions.

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Buyer(S) 1

Buyer

Comcast

Philadelphia, Pennsylvania, United States

Category Company
Founded 1963
Sector Media
Employees182,000
Revenue 123.7B USD (2024)
DESCRIPTION
Comcast Center in downtown Philadelphia, Pennsylvania.
Comcast Center in downtown Philadelphia, Pennsylvania.

Comcast is a media and communications company that provides entertainment, information, and communications products and services in the United States and internationally. Comcast was incorporated in 1963 and is based in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 14 of 26
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 21
State: New York M&A 4 of 6
Country: United States M&A 14 of 24
Year: 2015 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-14 PowerCloud

Palo Alto, California, United States

PowerCloud is a manufacturer of the Skydog Wi-Fi router and app that lets users monitor and modify how broadband is used in their homes. PowerCloud was founded in 2008 and is based in Palo Alto, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-18 This Technology

New York, New York, United States

This Technology LLC is a multiscreen video company that has specialized in dynamic ad insertion and scaled IP video back-office systems, including an alternative content delivery platform called “SwitchStream” that enters play in TV blackout situations.

Buy -

Seller(S) 1

SELLER

Adams Street Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1972
PE ASSETS 60.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Adams Street Partners is a diversified, global investment firm that targets direct, fund of funds, and secondary investments. Adams' direct investing group covers co-investments in buyout transactions, as well as growth equity and venture capital commitments. The direct buyout and growth equity team looks to commit $5 to $30 million per transaction. For venture related investments, commitments of $5 to $20 million are provided to companies in the technology, life sciences and technology enabled services sectors. Typically, target companies have received prior financing from early stage venture firms and are seeking additional capital to fund product development and commercialization. Adams Street Partners was formed in 1972 and is based in Chicago, Illinois.


DEAL STATS #
Overall 58 of 101
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 30 of 54
State: New York M&A 1 of 3
Country: United States M&A 54 of 93
Year: 2015 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-27 Applied Predictive Technologies

Arlington, Virginia, United States

Applied Predictive Technologies, Inc. is a cloud-based analytics provider. APT’s Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

Sell $600M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-15 Shred-it International

Oakville, Ontario, Canada

Shred-it International, Inc. is a global secure information destruction services provider. Shred-it was formed in 1988 and is based in Oakville, Ontario.

Sell $2.3B