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  6. ColorTV Acquires Guidebox

M&A Deal Summary

ColorTV Acquires Guidebox

On April 20, 2017, ColorTV acquired internet software and services company Guidebox

Acquisition Highlights
  • This is ColorTV’s 1st transaction in the Internet Software and Services sector.
  • This is ColorTV’s 1st transaction in the United States.
  • This is ColorTV’s 1st transaction in California.

M&A Deal Summary
Date 2017-04-20
Target Guidebox
Sector Internet Software and Services
Buyer(s) ColorTV
Deal Type Add-on Acquisition

Target

Guidebox

San Francisco, California, United States
Guidebox, Inc. is an OTT video search and discovery metadata provider to nearly 50 television brands. Guidebox was formed in 2012 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

ColorTV

Los Angeles, California, United States
Category Company
Founded 2016
Sector Media
DESCRIPTION

ColorTV is an end-to-end platform for broadcasters to promote, personalize and attribute content on connected TVs. ColorTV's platform provides a diverse suite of data, discovery and analytics solutions for Connected TV, built to empower networks to compete in the new connected TV ecosystem.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
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