M&A Deal Summary

Collective Acquires Tumri

On July 6, 2011, Collective acquired media company Tumri

Acquisition Highlights

This is Collective’s 1st transaction in the Media sector.
This is Collective’s 1st transaction in the United States.
This is Collective’s 1st transaction in California.

M&A Deal Summary
Date	2011-07-06
Target	Tumri
Sector	Media
Buyer(s)	Collective
Deal Type	Add-on Acquisition
Advisor(s)	LUMA Partners (Financial)

Target

Tumri

San Mateo, California, United States

Tumri, Inc. provides online display advertising solutions.

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Buyer(S) 1

Buyer

Collective

New York, New York, United States

Category	Company
Sector	Media

DESCRIPTION

Collective, a full service provider of media and technology solutions for display and video advertising.

DEAL STATS	#
Overall	1 of 1
Sector: Media M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
State: California M&A	1 of 1
Country: United States M&A	1 of 1
Year: 2011 M&A	1 of 1