Add-on Acquisition • Consumer Products

Colgate-Palmolive Acquires Prime100

On February 18, 2025, Colgate-Palmolive acquired consumer products company Prime100

Acquisition Context
  • This is Colgate-Palmolive’s 7th transaction in the Consumer Products sector.
  • This is Colgate-Palmolive’s 1st transaction in Australia.

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M&A Deal Summary

Date February 18, 2025
Target Prime100
Sector Consumer Products
Buyer(s) Colgate-Palmolive
Deal Type Add-on Acquisition
Advisor(s) Houlihan Lokey (Financial)
Gilbert + Tobin (Legal)

Target Company

Prime100

Derrimut, Australia
Prime100 is a pet food brand offering both refrigerated and shelf-stable products, sold to pet specialty and other retailers in Australia. Prime100 was formed in 2014 and is based in Derrimut, Australia.
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Buyer Overview 1

Buyer

Colgate-Palmolive

New York, New York, United States

Category Company
Founded 1806
Sector Consumer Products
Employees34,000
Revenue 20.1B USD (2024)
DESCRIPTION

Colgate-Palmolive is a consumer products company that operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition. The Company's Oral Care segment markets toothpaste and manual toothbrush brands including Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White and Colgate Luminous White toothpastes, Colgate 360° and Colgate Slim Soft manual toothbrushes and Colgate Optic White, Colgate Total and Colgate Plax mouthwash. Colgate’s Oral Care business also includes pharmaceutical products for dentists and other oral health professionals. In the Personal Care market, Colgate produces liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate’s Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. Colgate-Palmolive was incorporated in 1806 and is based in New York City.


Deal Context for Buyer #
Overall 9 of 9
Sector: Consumer Products 7 of 7
Type: Add-on Acquisition 7 of 7
Country: Australia 1 of 1
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-30 Kibble Pet Food Manufacturing Business

Orangeburg, South Carolina, United States

Red Collar Pet Foods' Kibble Pet Food Manufacturing Business comprises dry kibble manufacturing plants located in Orangeburg, South Carolina, Clinton, Oklahoma, and Washington Court House, Ohio, as well as related finished goods and raw material inventories.

Buy $775M