M&A Deal Summary

Cohere Capital Acquires Sonobi

On October 27, 2020, growth capital firm Cohere Capital acquired marketing company Sonobi

Acquisition Highlights
  • This is Cohere Capital’s 2nd transaction in the Marketing sector.
  • This is Cohere Capital’s 3rd transaction in the United States.
  • This is Cohere Capital’s 1st transaction in Florida.

M&A Deal Summary
Date 2020-10-27
Target Sonobi
Sector Marketing
Buyer(s) Cohere Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Sonobi

Winter Park, Florida, United States
Sonobi is an operator of a consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s people-based identifier (PBID) incorporates multiple identity approaches into a single ID that is cross-compatible and able to match first-party data from both publishers and brands, solving for identity across screens and environments. Sonobi was founded in 2012 and is based in Winter Park, Florida.

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Buyer(S) 1

Buyer

Cohere Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2019
PE ASSETS 200M USD
Size Small
Type Sector Focused
DESCRIPTION

Cohere Capital is a growth-oriented private equity firm focused on acquiring and investing in technology and services companies throughout the US. The Firm looks to acquire or majority or significant minority stakes in profitable businesses valued up to $250 million. Cohere Capital was formed in 2019 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 3 of 7
Sector (Marketing) 2 of 4
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (Florida) 1 of 1
Country (United States) 3 of 7
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-07 ClearScale

San Francisco, California, United States

ClearScale is an operator of cloud-native systems integration, strategic consulting, and application development company that offers cloud consulting, cloud migration, application development, and modernization services, as well as a variety of data engineering services to a wide range of customers – from startups to large enterprises and public sector customers. ClearScale was founded in 2011 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 CCS

Portland, Oregon, United States

CCS is a hybrid brand and e-commerce retailer of skateboards, streetwear, and related products. CCS sells its own branded hard and soft goods in addition to being an e-commerce destination for other leading skate and streetwear brands. CCS was founded in 1985 and is based in Portland, Oregon.

Buy -
Mergr

Product

Company

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