M&A Deal Summary

Cognizant Acquires Cadient Group

On October 7, 2014, Cognizant acquired marketing company Cadient Group

Acquisition Highlights
  • This is Cognizant’s 1st transaction in the Marketing sector.
  • This is Cognizant’s 8th transaction in the United States.
  • This is Cognizant’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2014-10-07
Target Cadient Group
Sector Marketing
Buyer(s) Cognizant
Deal Type Add-on Acquisition

Target

Cadient Group

King of Prussia, Pennsylvania, United States
Cadient Group is a full-service digital marketing agency that serves a broad spectrum of life sciences companies in the pharmaceutical, biotechnology, consumer health, and medical device industries.

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Buyer(S) 1

Buyer

Cognizant

Teaneck, New Jersey, United States
Category Company
Founded 1994
Sector Information Technology
Employees344,400
Revenue 19.4B USD (2023)
DESCRIPTION
Cognizant's office in Hyderabad, India.
Cognizant's office in Hyderabad, India.

Cognizant is a provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Cognizant was incorporated in 1994 and is based in Teaneck, New Jersey.

DEAL STATS #
Overall 15 of 55
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 12 of 46
State (Pennsylvania) 1 of 2
Country (United States) 8 of 27
Year (2014) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-15 The TriZetto Group

Denver, Colorado, United States

The TriZetto Group develops, licenses and manages software solutions for the US health insurance industry. The TriZetto Group is based in Denver, Colorado.

Buy $2.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-12 Odecee Pty

Melbourne, Australia

Odecee Pty. Ltd. is a provider of digital solutions to enterprise mobility, web and cloud solutions to marquee clients in the financial services, insurance, healthcare, logistics, and communications industries.

Buy -
Mergr

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