M&A Deal Summary

Cogeco Communications Acquires Métromédia CMR Plus

On December 6, 2011, Cogeco Communications acquired marketing company Métromédia CMR Plus

Acquisition Highlights
  • This is Cogeco Communications’ 1st transaction in the Marketing sector.
  • This is Cogeco Communications’ 3rd transaction in Canada.
  • This is Cogeco Communications’ 1st transaction in Quebec.

M&A Deal Summary
Date 2011-12-06
Target Métromédia CMR Plus
Sector Marketing
Buyer(s) Cogeco Communications
Deal Type Add-on Acquisition

Target

Métromédia CMR Plus

Montreal, Quebec, Canada
Métromédia is a Québec company that operates an advertising rep house in the public transit sector. Métromédia represents over 100 public transit markets notably in Montréal, in other Québec regions as well as in major cities and numerous markets in the rest of Canada.

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Buyer(S) 1

Buyer

Cogeco Communications

Montreal, Quebec, Canada
Category Company
Founded 1957
Sector Communications
Employees3,740
Revenue 3.0B CAD (2023)
DESCRIPTION

Cogeco Communications is a telecommunications corporation and is the second largest hybrid fibre coaxial cable system operator in Ontario and Québec. Cogeco Communications was incorporated in 1957 and is based in Montreal, Canada.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 7
State (Quebec) 1 of 2
Country (Canada) 3 of 5
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-02 Quiettouch

Toronto, Ontario, Canada

Quiettouch, Inc. is a service provider of fully managed and integrated information technology operations; Managed Services, Data Centre Services, Network and Fibre Services, and Strategic Outsourcing that has been designed for mission critical business applications.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Novo

Lisboa, Portugal

Novo is an operator of a telecommunications corporation with more than 900,000 homes passed and around 200,000 subscribers. It offers pay-TV, internet, and fixed telephony services to consumers. Novo was founded in 1993 and is based in Lisboa, Portugal.

Sell €45M
Mergr

Product

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