M&A Deal Summary

CoCreativ Acquires Invodo

On March 19, 2018, CoCreativ acquired digital media company Invodo

Acquisition Highlights
  • This is CoCreativ’s 2nd transaction in the Digital Media sector.
  • This is CoCreativ’s 3rd transaction in the United States.
  • This is CoCreativ’s 1st transaction in Texas.

M&A Deal Summary
Date 2018-03-19
Target Invodo
Sector Digital Media
Buyer(s) CoCreativ
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier (Financial)

Target

Invodo

Austin, Texas, United States
Invodo, Inc. is a video content production company specializing in high-quality, scalable video for brands and retailer. Invodo is not only an industry pioneer, but an industry thought-leader as well. With its roots as an eCommerce video technology vendor, Invodo has published numerous studies, benchmarks, and whitepapers on the importance of video to the shopper experience.

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Buyer(S) 1

Buyer

CoCreativ

New York, New York, United States
Category Company
Founded 1991
Sector Marketing
DESCRIPTION

CoCreativ is a provider of digital capture, production, and post-production services to a diverse client base of advertising agencies, marketing departments, consumer brands and retailers, media and entertainment companies and professional photographers and directors. CoCreativ was founded in 1991 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Texas) 1 of 1
Country (United States) 3 of 3
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-16 Click 3X

New York, New York, United States

Click 3X operates a full service, 23,000 square foot state of the art studio in NYC outfitted with 80 full time staffers. Positioned at the intersection of entertainment, advertising, & technology, Click3x creates engaging film, TV, web & branded content using various disciplines across multiple platforms.

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