M&A Deal Summary

Coca-Cola Acquires Fuze Beverages

On March 21, 2007, Coca-Cola acquired beverage company Fuze Beverages from Castanea Partners

Acquisition Highlights
  • This is Coca-Cola’s 5th transaction in the Beverages sector.
  • This is Coca-Cola’s 5th transaction in the United States.
  • This is Coca-Cola’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2007-03-21
Target Fuze Beverages
Sector Beverages
Buyer(s) Coca-Cola
Sellers(s) Castanea Partners
Deal Type Add-on Acquisition

Target

Fuze Beverages

Englewood Cliffs, New Jersey, United States
Fuze manufactures and markets vitamin infused juice drinks and teas targeted at health conscious consumers. The company's products offer vitamins and minerals and are low in carbohydrates and calories. Over the past two years, the company has grown to more than 50 employees, with over 220 distributors across 48 states and the Caribbean.

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Buyer(S) 1

Buyer

Coca-Cola

Atlanta, Georgia, United States
Category Company
Founded 1886
Sector Beverages
Employees79,100
Revenue 45.8B USD (2023)
DESCRIPTION
Coca-Cola's corporate headquarters in Atlanta, Georgia.
Coca-Cola's corporate headquarters in Atlanta, Georgia.

Coca-Cola is a global brand and producer of beverages. The Company's brands include Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes. Coca-Cola dates back to 1886 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 6 of 19
Sector (Beverages) 5 of 18
Type (Add-on Acquisition) 6 of 11
State (New Jersey) 1 of 1
Country (United States) 5 of 12
Year (2007) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-10-30 Odwalla

Dinuba, California, United States

Odwalla is a producer of all-natural, super-premium juices and smoothies, dairy-free shakes, natural spring water, and food bars serving thousands of accounts coast to coast. Odwalla was formed in 1980 and is based in Dinuba, 93618, California.

Buy $181M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-25 Energy Brands

New York, New York, United States

Glacèau is a provider of enhanced water sold under the brand names, vitaminwater, smartwater and fruitwater.

Buy $4.1B

Seller(S) 1

SELLER

Castanea Partners

Newton, Massachusetts, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 775M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Castanea Partners is a private equity firm that targets investments in established, small to mid-sized companies valued up to $250 million. The Firm looks for businesses with strong management and significant competitive advantages. Sectors of interest include publishing, information services, education/training, consumer brands, specialty retail, and marketing services. Castanea prefers control investment situations and looks to commit between $15 and $150 million per transaction. Castanea Partners was formed in 2001 and is based in Newton, Massachusetts.

DEAL STATS #
Overall 2 of 24
Sector (Beverages) 1 of 2
Type (Add-on Acquisition) 1 of 13
State (New Jersey) 1 of 1
Country (United States) 2 of 24
Year (2007) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-10 Integrity Interactive

Waltham, Massachusetts, United States

Integrity is a technology-powered, data-driven company that helps global corporations measure, manage, and mitigate the risk of compliance failures and attention-grabbing scandals.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-21 Decision Resources

Burlington, Massachusetts, United States

Decision Resources LLC is a provider of research publications, advisory services, and consulting services to help clients shape strategy, allocate resources, and master their chosen markets. Decision Resources was formed in 1990 and is based in Burlington, Massachusetts.

Sell -
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