M&A Deal Summary

CleverTap Acquires Rehook

On April 15, 2025, CleverTap acquired internet software and services company Rehook

Acquisition Highlights
  • This is CleverTap’s 1st transaction in the Internet Software and Services sector.
  • This is CleverTap’s 1st transaction in India.

M&A Deal Summary

Date 2025-04-15
Target Rehook
Sector Internet Software and Services
Buyer(s) CleverTap
Deal Type Add-on Acquisition

Target

Rehook

Bengaluru, India
Rehook offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives. Rehook is based in Bengaluru, India.

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Buyer(S) 1

Buyer

CleverTap

San Francisco, California, United States

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

CleverTap is a customer engagement and retention platform that helps businesses create personalized experiences for their users. CleverTap's platform integrates analytics, segmentation, and engagement tools to optimize customer lifetime value. CleverTap was founded in 2013 and is based in San Francisco, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2025 M&A 1 of 1