Add-on Acquisition • Marketing

Clarion Events Acquires PennWell

On April 3, 2018, Clarion Events acquired marketing company PennWell

Acquisition Context

This is Clarion Events’ 1st transaction in the Marketing sector.
This is Clarion Events’ 2nd transaction in the United States.
This is Clarion Events’ 1st transaction in Oklahoma.

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M&A Deal Summary
Date	April 3, 2018
Target	PennWell
Sector	Marketing
Buyer(s)	Clarion Events
Deal Type	Add-on Acquisition

Target Company

PennWell

Tulsa, Oklahoma, United States

PennWell Corp. is a business-to-business media and marketing services company that provides quality content and integrated marketing solutions for the following industries: Electric power generation and delivery, hydropower, renewable energy, water and wastewater, oil & gas, electronics, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, and dental. PennWell Corp. was formed in 1910 and is based in Tulsa, Oklahoma.

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Buyer Overview 1

Buyer

Clarion Events

London, United Kingdom

Category	Company
Founded	1947
Sector	Business Services
Employees	950
Revenue	100M GBP (2014)

DESCRIPTION

Clarion is an event organizer, producing and delivering innovative and market-leading events since 1947. In more recent times the firm has grown into a truly international business, with a portfolio of events and media brands across a range of vertical markets.

Deal Context for Buyer	#
Overall	6 of 11
Sector: Marketing	1 of 1
Type: Add-on Acquisition	5 of 8
State: Oklahoma	1 of 1
Country: United States	2 of 5
Year: 2018	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-01-22	Premium Berlin, Germany Premium is an international fashion trade show for the high-fashion segment, taking place twice annually in the STATION-Berlin exhibition halls. Premium was founded in 2003 and is based in Berlin, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-01-22

Premium

Berlin, Germany

Premium is an international fashion trade show for the high-fashion segment, taking place twice annually in the STATION-Berlin exhibition halls. Premium was founded in 2003 and is based in Berlin, Germany.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2019-06-14	Design Shanghai Shanghai, China Design Shanghai is an event management company providing a unique and exciting platform to network, exchange and establish long-term business relations with Asia’s top architects, interior designers, property developers, retailers, collectors, and private buyers.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2019-06-14

Design Shanghai

Shanghai, China

Design Shanghai is an event management company providing a unique and exciting platform to network, exchange and establish long-term business relations with Asia’s top architects, interior designers, property developers, retailers, collectors, and private buyers.

Buy

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