Investment Summary

Clarion Capital Partners and Five Points Capital Invest In Ad.net

On June 7, 2021, private equity firms Clarion Capital Partners and Five Points Capital invested in marketing company Ad.net

Investment Highlights
  • This is Clarion Capital Partners’ 2nd and Five Points Capital’s 4th transaction in the Marketing sector.
  • This is Clarion Capital Partners’ 19th and Five Points Capital’s 80th transaction in the United States.
  • This is Clarion Capital Partners’ 2nd and Five Points Capital’s 6th transaction in California.

Investment Summary

Date 2021-06-07
Target Ad.net
Sector Marketing
Investor(s) Clarion Capital Partners
Five Points Capital
Deal Type Growth Capital
Advisor(s) Moelis & Co. (Financial)
Sheppard Mullin (Legal)

Target

Ad.net

Los Angeles, California, United States
Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. Ad.net is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of advertisers ranging from Fortune 100 brands to SMBs. Ad.net was founded in 2001 and is based in Los Angeles, California.

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Investor(S) 2

Investor

Clarion Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Clarion Capital Partners is a private equity investment firm that invests in middle-market, growth-oriented companies with and an enterprise value of $50 to $200 million and EBITDA greater than $7.5 million. Target industries include consumer products, business and healthcare services, specialty financial services, specialty retail, and niche media/entertainment. Clarion seeks companies requiring an equity investment of $15 to $75 million in a broad range of investment structures including: growth equity, recapitalizations, and leveraged buyouts. Clarion Capital was formed in 1999 and is based in New York City.


DEAL STATS #
Overall 20 of 24
Sector (Marketing) 2 of 3
Type (Growth Capital) 6 of 9
State (California) 2 of 3
Country (United States) 19 of 23
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-19 Lenox

Bristol, Pennsylvania, United States

Lenox Corp. is a provider of high-quality tabletop, giftware, and collectible products sold under the Lenox brand as well as the Dansk, Gorham, and Department 56 brand names. Lenox was founded in 1889 and is based in Bristol, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-13 OpenRoad Lending

Fort Worth, Texas, United States

OpenRoad Lending is a provider of online direct-to-consumer auto finance company. OpenRoad partners with banks, credit unions and institutional investors to enable consumers to refinance their existing auto loans, lower their interest rates and achieve significant monthly savings. OpenRoad Lending was founded in 2009 and is based in Fort Worth, Texas.

Buy -
Investor

Five Points Capital

Winston-Salem, North Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Five Points Capital makes both direct private equity and junior capital investments in US-based middle-market companies. Five Points prefers control based investments and will consider opportunities in a variety of industries. For both equity and mezzanine investments, the Firm looks to commit $5 to $25 million of capital in businesses with at least $10 million in sales and $3 million of EBITDA. Five Points Capital was formerly known as BB&T Capital Partners and re-branded in 2015. The Firm was established in 1997 and is based in Winston-Salem, North Carolina.


DEAL STATS #
Overall 80 of 89
Sector (Marketing) 4 of 4
Type (Growth Capital) 13 of 18
State (California) 6 of 7
Country (United States) 80 of 89
Year (2021) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 BioDerm

Largo, Florida, United States

BioDerm is a manufacturer of proprietary hydrocolloid products for urinary management, securement, infection control, and skin protection. BioDerm also provides custom wound care daily dressing change kits to patients with ventricular assist devices installed due to heart failure. BioDerm was founded in 1991 and is based in Largo, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-19 Conisus

Atlanta, Georgia, United States

Conisus provides scientific-oriented promotional marketing and education solutions to a diverse group of biopharmaceutical companies to assist in the promotion and education of oncology drugs and therapies. Conisus was formed in 2007 and is based in Atlanta, Georgia.

Sell -