M&A Deal Summary

Civilized Worldwide Acquires Business ​of ​Cannabis

On November 28, 2018, Civilized Worldwide acquired digital media company Business ​of ​Cannabis

Acquisition Highlights
  • This is Civilized Worldwide’s 1st transaction in the Digital Media sector.
  • This is Civilized Worldwide’s 1st transaction in Canada.
  • This is Civilized Worldwide’s 1st transaction in Ontario.

M&A Deal Summary

Date 2018-11-28
Target Business ​of ​Cannabis
Sector Digital Media
Buyer(s) Civilized Worldwide
Deal Type Add-on Acquisition

Target

Business ​of ​Cannabis

Toronto, Ontario, Canada
Business ​of ​Cannabis is an authoritative source for news and analysis of the cannabis industry. Business ​of ​Cannabis was formed in 2017 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Civilized Worldwide

Saint John, New Brunswick, Canada

Category Company
Sector Digital Media
DESCRIPTION

Civilized Worldwide, Inc. is a lifestyle media brand that connects millions of cannabis consumers, influencers and the canna-curious with both niche and mainstream content, events, and experiences, and fashion. With operations in both Canada and the United States, Civilized creates original, premium digital content, television and podcasts; builds brands, and creates and produces world-class events and experiences for B2B and B2C audiences. Civilized Worldwide is based in Saint John, New Brunswick.


DEAL STATS #
Overall 2 of 3
Sector: Digital Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 2 of 3
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 2
Year: 2018 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-26 The 420 Games

Novato, California, United States

The 420 Games is a national athletic events company founded by cannabis advocate Jim McAlpine. The 420 Games was established in San Francisco in 2014 to de-stigmatize cannabis use, in particular, cannabis consumption combined with athletic pursuits. More than 20,000 cannathletes have competed in The 420 Games hosted across the U.S. Future 420 Games events will take place internationally including in Canada, the first G-7 county to legalize recreational cannabis.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-12 Revolution Strategy

Saint John, New Brunswick, Canada

Revolution Strategy is a full-service marketing communications agency with deep experience delivering senior counsel and providing integrated, multi-channel campaigns for clients in a broad range of industries across North America. Revolution specializes in research-based, results-driven marketing and communications strategy above all, executed through digital and social media, all facets of public relations, traditional marketing, and advertising and mash-ups of all of the above. Company Founded in 1998 and based in Saint John, New Brunswick.

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