M&A Deal Summary

Civica Media Acquires Greenleaf Book Group

On September 24, 2025, Civica Media acquired publishing company Greenleaf Book Group from Noson Lawen Partners and Aavin Equity Advisors

Acquisition Highlights
  • This is Civica Media’s 2nd transaction in the Publishing sector.
  • This is Civica Media’s 2nd transaction in the United States.
  • This is Civica Media’s 1st transaction in Texas.

M&A Deal Summary

Date 2025-09-24
Target Greenleaf Book Group
Sector Publishing
Buyer(s) Civica Media
Sellers(s) Noson Lawen Partners
Aavin Equity Advisors
Deal Type Add-on Acquisition

Target

Greenleaf Book Group

Austin, Texas, United States
Greenleaf Book Group is a publisher and distributor of adult non-fiction and fiction trade books both paper and electronic that specializes in the development of independent authors and the growth of small presses. Greenleaf Book Group was founded in 1997 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Civica Media

United States

Category Company
Sector Publishing
DESCRIPTION

Civica Media is a modern book publishing company that combines editorial excellence with a data-driven approach to deliver a superior author experience through faster time to market, enhanced marketing, and best-in-class distribution.


DEAL STATS #
Overall 2 of 2
Sector: Publishing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-24 Amplify Publishing Group

Herndon, Virginia, United States

Amplify Publishing Group specializes in nonfiction titles that shape public discourse. Led by industry veteran Naren Aryal and advised by #1 New York Times bestselling author Mel Robbins, Amplify operates a number of imprints across genres, including RealClear Publishing, 100 Coaches Publishing, and Sports Business Journal Publishing. Amplify Publishing Group was formed in 2003 and is headquartered in Herndon, Virginia.

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Seller(S) 2

SELLER

Noson Lawen Partners

New York, New York, United States

Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Noson Lawen Partners is private equity firm targets to invest in lower middle market traditional information and media companies throughout the US. It looks to invest $3 - $10 million in companies with revenues of $10 – $20 million. Prospective transaction situation includes buyouts and growth capital financing. Noson Lawen Partners was formed in 2004 and is based in New York City. The Firm has additional office in Lionvile, Pennsylvania.


DEAL STATS #
Overall 3 of 3
Sector: Publishing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-01 All Campus

Chicago, Illinois, United States

All Campus is a provider of a full range of student recruitment services including partnering with not-for-profit institutions that offer quality online programs and help them find a share of voice in the marketplace by investing capital into the student recruitment process. All Campus was founded in 2012 and is based in Chicago, Illinois.

Sell -
SELLER

Aavin Equity Advisors

Cedar Rapids, Iowa, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 275M USD
Size Small
Type Sector Agnostic
DESCRIPTION

AAVIN Private Equity is a private investment firm that targets investments in smaller companies at all stages of development from early stage to later stage/buyouts. AAVIN typically looks for opportunities located in the Midwest and typically commits $1 to $5 million of capital per transaction. Sectors of interest include medical services & devices, telecommunications, manufacturing & distribution, industrial products & services and computer & software. AAVIN was formed in 1999 and is based in Cedar Rapids, Iowa.


DEAL STATS #
Overall 15 of 15
Sector: Publishing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 10
State: Texas M&A 4 of 4
Country: United States M&A 15 of 15
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-23 Custom Chemical Solutions

Cody, Wyoming, United States

Custom Chemical Solutions is a full-service secondary containment rental company servicing the Bakken oilfield and surrounding areas including some of the Rocky Mountain Region. Custom Chemical Solutions is based in Cody, Wyoming.

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