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Investment Summary

Cipio Partners Exits Blackwood Seven

On April 25, 2022, Kantar invested in software company Blackwood Seven from Cipio Partners

Investment Highlights
  • This is Kantar’s 1st transaction in the Software sector.
  • This is Kantar’s 2nd transaction in Denmark.

Investment Summary
Date 2022-04-25
Target Blackwood Seven
Sector Software
Investor(s) Kantar
Sellers(s) Cipio Partners
Deal Type Add-on Acquisition

Target

Blackwood Seven

Copenhagen, Denmark
Blackwood Seven is a developer of a real-time AI-powered software platform that automates customer-specific media planning and allocation. The company’s software tracks customers’ historic marketing spend, sales impacts, and a wide range of exogenous parameters providing visibility into the effectiveness of specific marketing channels and measuring returns on investment based on its customers’ target KPIs. Blackwood Seven was founded in 2013 and is based in Copenhagen, Denmark.

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Investor(S) 1

Investor

Kantar

London, United Kingdom
Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.

DEAL STATS #
Overall 11 of 11
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 10
Country: Denmark M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Kantar BVS

London, United Kingdom

Kantar's BVS provides data-driven analytics and brand consulting company.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 Verian

London, United Kingdom

Verian is an independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. Verian is based in London, United Kingdom.

Sell -

Seller(S) 1

SELLER

Cipio Partners

Munich, Germany

Investor Investor Investor Investor Investor

Category Secondary Investor
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

Cipio Partners is an investment management firm focused on secondary investments, as well as early and later-stage venture capital transactions. Sectors of interest include technology, media, and communications. Cipio Partners was formed in 2003 and is based in Munich, Germany.

DEAL STATS #
Overall 68 of 68
Sector: Software M&A 11 of 11
Type: Add-on Acquisition M&A Deals 35 of 35
Country: Denmark M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-14 Onzo

London, United Kingdom

Onzo is a developer of a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to recognize and analyze home energy consumption. The company offers its software platform and service to energy companies around the globe who use the customer insight generated by ONZO’s technology to provide a personalized service to its customers. Energy companies can offer this service to their customers by means of an app. In combination with personalized energy-saving tips, such as ‘consider replacing your old refrigerator with a more efficient model’, the app helps consumers to reduce their energy consumption at home. ONZO’s software is already deployed by utility companies in the US, Australia, and Europe. Onzo is based in London, United Kingdom.

Sell -
Mergr

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