Investment Summary

CIP Capital Invests In Adstra

On November 16, 2018, private equity firm CIP Capital invested in marketing company Adstra

Investment Highlights
  • This is CIP Capital’s 2nd transaction in the Marketing sector.
  • This is CIP Capital’s 13th transaction in the United States.
  • This is CIP Capital’s 2nd transaction in New Jersey.

Investment Summary
Date 2018-11-16
Target Adstra
Sector Marketing
Investor(s) CIP Capital
Deal Type Growth Capital

Target

Adstra

Princeton, New Jersey, United States
Adstra is a provider of a comprehensive suite of data and identity solutions for a wide array of use cases to a diverse base of blue-chip clients. Adstra’s solutions give safe, compliant, portable and cost-efficient access to any form of marketing data, combined with any form of identity and any form of applied analytics to enable consistent messaging to individuals across multi-channel marketing campaigns. Adstra was founded in 1978 and is based in Princeton, New Jersey.

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Investor(S) 1

Investor

CIP Capital

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2010
Size Middle-Market
Type Sector Focused
DESCRIPTION

CIP Capital is a private equity firm focused on control investments in middle-market, North American business information and outsourced service companies. Specific areas of interest include B2B information management, business process outsourcing, marketing services and knowledge services. CIP looks to invest $25 to $125 million in transactions valued up to $200 million. Funds are typically used to fund buyouts or growth initiatives. CIP Capital was formed in 2010 and is based in New York City.

DEAL STATS #
Overall 13 of 18
Sector (Marketing) 2 of 3
Type (Growth Capital) 3 of 6
State (New Jersey) 2 of 2
Country (United States) 13 of 18
Year (2018) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-17 OnCourse Learning

Brookfield, Wisconsin, United States

OnCourse Learning is a provider of professional education to financial institutions providing banking and credit union governance, risk, and compliance (GRC) training. OnCourse Learning was founded in 2007 and is headquartered in Brookfield, Wisconsin.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-03 Attane

Kansas City, Missouri, United States

Attane is a provider of tech-enabled and data-driven marketing solutions to senior living communities. Attane helps senior living communities achieve occupancy and other key targets through its broad solution offering that includes market research, brand and communications management, lead generation and conversion strategies, marketing content development and distribution, sales enablement and training, and community engagement tools. Attane was founded in 1986 and is based in Kansas City, Missouri.

Buy -
Mergr

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