M&A Deal Summary

Cincy Brands Acquires Vitabox

On July 21, 2022, Cincy Brands acquired e-commerce company Vitabox

Acquisition Highlights
  • This is Cincy Brands’ 1st transaction in the E-Commerce sector.
  • This is Cincy Brands’ 1st transaction in the United States.
  • This is Cincy Brands’ 1st transaction in California.

M&A Deal Summary
Date 2022-07-21
Target Vitabox
Sector E-Commerce
Buyer(s) Cincy Brands
Deal Type Add-on Acquisition

Target

Vitabox

San Francisco, California, United States
Vitabox is an online seller of over 70,000 everyday essential products. Vitabox offers the best selection of vitamins, supplements, cosmetics, pet supplies and more. Vitabox sources thousands of the highest quality products from top brands, leverages technology to sell at the lowest possible price, and offers customers a loyalty-based rewards program. Vitabox was founded in 2019 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Cincy Brands

Cincinnati, Ohio, United States
Category Company
Sector Consumer Products
DESCRIPTION

Cincy Brands is an innovative, agile, and modern-day consumer products company. Cincy Brands discover, acquire, and accelerate better-for-you brands, that share consumers' values on ingredients, the environment, and how employees should be treated. Cincy Brands is based in Cincinnati, Ohio.

DEAL STATS #
Overall 1 of 2
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-16 Sapadilla

Vancouver, British Columbia, Canada

Sapadilla is a brand of earth-friendly cleaning products that have amazing natural scents. Sapadilla is based in Vancouver, British Columbia.

Buy -
Mergr

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