M&A Deal Summary

Church & Dwight Acquires Ideavillage Products - Flawless & Finishing Touch Brands

On March 28, 2019, Church & Dwight acquired consumer products company Ideavillage Products - Flawless & Finishing Touch Brands from Ideavillage Products for 900M USD

Acquisition Highlights
  • This is Church & Dwight’s 4th transaction in the Consumer Products sector.
  • This is Church & Dwight’s 2nd largest (disclosed) transaction.
  • This is Church & Dwight’s 6th transaction in the United States.
  • This is Church & Dwight’s 2nd transaction in New Jersey.

M&A Deal Summary
Date 2019-03-28
Target Ideavillage Products - Flawless & Finishing Touch Brands
Sector Consumer Products
Buyer(s) Church & Dwight
Sellers(s) Ideavillage Products
Deal Type Divestiture
Deal Value 900M USD

Target

Ideavillage Products - Flawless & Finishing Touch Brands

Wayne, New Jersey, United States
Ideavillage Products Corp. - Flawless & Finishing Touch Brands are hair removal products for women.

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Buyer(S) 1

Buyer

Church & Dwight

Ewing, New Jersey, United States
Category Company
Founded 1846
Sector Consumer Products
Employees5,550
Revenue 5.9B USD (2023)
DESCRIPTION

Church & Dwight is a manufacturer and marketer of a wide range of personal care, household, and specialty products under the ARM & HAMMER brand name and other well-known trademarks. Church & Dwight was founded in 1846 and is based in Ewing, New Jersey.

DEAL STATS #
Overall 6 of 8
Sector (Consumer Products) 4 of 5
Type (Divestiture) 1 of 1
State (New Jersey) 2 of 3
Country (United States) 6 of 8
Year (2019) 1 of 1
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-17 Water Pik

Fort Collins, Colorado, United States

Water Pik, Inc. is a marketer and supplier of branded consumer and professional oral health products, replacement showerheads and sinus health products. Water Pik was founded in 1962 and is based in Fort Collins, Colorado.

Buy $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Matrixx Initiatives

Bridgewater, New Jersey, United States

Matrixx Initiatives, Inc. manufactures and markets Zicam® brand OTC products, including its clinically proven ZICAM® Cold Remedy Nasal Spray and Swab, ZICAM® Cold Remedy RAPIDMELTS®, ZICAM® Cold Remedy Medicated Fruit Drops, ZICAM® Extreme Congestion Relief, and ZICAM® Intense Sinus Relief. Matrixx Initiatives is based in Bridgewater, New Jersey.

Buy -

Seller(S) 1

SELLER

Ideavillage Products

Wayne, New Jersey, United States
Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

Ideavillage Products Corp. is a developer and marketer of some of the most successful consumer products in "As Seen on TV" history. Ideavillage Products Corp. greatest hits include the Finishing Touch personal hair remover for women, the Micro Touch men's personal groomer, the Handy Stitch handheld sewing machine, and the EdgeMaster self-edging paint roller.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
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