Divestiture • Internet Software and Services

Chrome Systems Acquires R. L. Polk - Price and Spec Business

On February 16, 2011, Chrome Systems acquired internet software and services company R. L. Polk - Price and Spec Business from Polk

Acquisition Context
  • This is Chrome Systems’ 1st transaction in the Internet Software and Services sector.
  • This is Chrome Systems’ 1st transaction in the United States.

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M&A Deal Summary

Date February 16, 2011
Target R. L. Polk - Price and Spec Business
Sector Internet Software and Services
Buyer(s) Chrome Systems
Sellers(s) Polk
Deal Type Divestiture

Target Company

R. L. Polk - Price and Spec Business

United States
R. L. Polk - Price and Spec Business comprises AutositePro, competitive vehicle specification information to hundreds of OEM product planners, analysts and marketers.
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Buyer Overview 1

Buyer

Chrome Systems

Portland, Oregon, United States

Category Company
Founded 1986
Sector Software
DESCRIPTION

Chrome Systems, based in Portland, Oregon, is a provider of vehicle configuration data and related software to the automotive retail industry.


Deal Context for Buyer #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2011 1 of 1

Seller Profile 1

SELLER

Polk

Southfield, Michigan, United States

Category Company
Sector Information Services
DESCRIPTION

Polk is a provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquer new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. Polk is based in Southfield, Michigan.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2011 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-02-01 Automotive Information Center

Westborough, Massachusetts, United States

Automotive Information Center is a provider of automotive information to the automotive industry.

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