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  6. Chime Acquires Just Marketing

M&A Deal Summary

Chime Acquires Just Marketing

On November 4, 2013, Chime acquired marketing company Just Marketing from Spire Capital Partners for 76M USD

Acquisition Highlights
  • This is Chime’s 2nd transaction in the Marketing sector.
  • This is Chime’s largest (disclosed) transaction.
  • This is Chime’s 1st transaction in the United States.
  • This is Chime’s 1st transaction in Indiana.

M&A Deal Summary
Date 2013-11-04
Target Just Marketing
Sector Marketing
Buyer(s) Chime
Sellers(s) Spire Capital Partners
Deal Type Add-on Acquisition
Deal Value 76M USD

Target

Just Marketing

Zionsville, Indiana, United States
Just Marketing International is a provider in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide.

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Buyer(S) 1

Buyer

Chime

London, United Kingdom
Category Company
Founded 1989
Sector Marketing
Employees1,848
Revenue 299M GBP (2013)
DESCRIPTION

Chime provides sports marketing, public relations, advertising, market research, direct marketing, and design and event management consultancy services. Chime was founded in 1989 and is based in London, United Kingdom.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
State: Indiana M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-16 pH Associates

Marlow, United Kingdom

pH Associates Limited ('PHA'), one of the UK's company providing market access and data to the pharmaceutical industry.

Buy -

Seller(S) 1

SELLER

Spire Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Spire Capital Partners is a private equity firm that targets buyout investments in mid-sized information services, media, communications, and business service companies. The Firm looks for cash-flow positive, US-based businesses with high barriers to entry. Spire seeks to commit $15 to $125 million of equity per transaction and has an investment horizon of three to seven years. Spire Capital Partners was formed in 2000 and is based in New York City.

DEAL STATS #
Overall 15 of 27
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 13 of 19
State: Indiana M&A 1 of 2
Country: United States M&A 14 of 26
Year: 2013 M&A 1 of 1
Size (of disclosed) 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-04 Performance Assessment Network

Carmel, Indiana, United States

Performance Assessment Network, Inc. is a provider of online talent assessments and testing technology solutions that aid both corporate and government organizations in hiring and growing top talent.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-19 KnowFully Learning Group

Radnor, Pennsylvania, United States

KnowFully Learning Group is a provider of continuing professional education, exam preparation courses, and digital learning solutions for professionals in the accounting, finance, and healthcare sectors. It delivers education and training resources through a portfolio of brands that help learners prepare for licensure exams, fulfill continuing education requirements, and stay current in their fields. KnowFully Learning Group was founded in 1985 and is based in Radnor, Pennsylvania.

Buy -
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