Add-on Acquisition • Technology Hardware

Cherry Acquires Theobroma Systems Design und Consulting

On October 14, 2020, Cherry acquired technology hardware company Theobroma Systems Design und Consulting

Acquisition Context

This is Cherry’s 1st transaction in the Technology Hardware sector.
This is Cherry’s 1st transaction in Austria.

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M&A Deal Summary
Date	October 14, 2020
Target	Theobroma Systems Design und Consulting
Sector	Technology Hardware
Buyer(s)	Cherry
Deal Type	Add-on Acquisition

Target Company

Theobroma Systems Design und Consulting

Vienna, Austria

Formed in 2006, Theobroma Systems is a designer and producer of intelligent devices incorporating embedded systems for IoE, Industry 4.0, and other bleeding-edge applications. Based in Vienna, the company provides cutting-edge System-on-Module (SoM) solutions, WiFi modules for the embedded market, and application-specific single-board computers. Its portfolio of products is backed by an expert range of hardware and software engineering services, including in-house manufacturing and end-of-line testing. We offer thus our customers the carefree option to build their dream products based on our existing validated modules.

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Buyer Overview 1

Buyer

Cherry

Auerbach, Germany

Category	Company
Founded	1953
Sector	Technology Hardware
Employees	380
Revenue	80M EUR (2015)

DESCRIPTION

Cherry is a manufacturer of computer input devices with a focus on office, gaming, industry, security, e-health solutions, and switches for mechanical keyboards. Cherry was founded in 1953 and is based in Auerbach, Germany.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Technology Hardware	1 of 2
Type: Add-on Acquisition	1 of 2
Country: Austria	1 of 1
Year: 2020	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-05-10	Active Key Pegnitz, Germany Active Key is a manufacturer of hygiene and industrial keyboards and mice for professional data input. Active Key offers models in different sizes and versions. Our product range reaches from mini, compact, and Desktop keyboards either wireless or wired, protected and unprotected, with backlit or non-backlit, with and without touchpads or trackballs. Active Key was founded in 2005 and is based in Pegnitz, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-05-10

Active Key

Pegnitz, Germany

Active Key is a manufacturer of hygiene and industrial keyboards and mice for professional data input. Active Key offers models in different sizes and versions. Our product range reaches from mini, compact, and Desktop keyboards either wireless or wired, protected and unprotected, with backlit or non-backlit, with and without touchpads or trackballs. Active Key was founded in 2005 and is based in Pegnitz, Germany.

Buy

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