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  5. Cheil Acquires ColourData

M&A Deal Summary

Cheil Acquires ColourData

On June 2, 2020, Cheil acquired business services company ColourData

Acquisition Highlights
  • This is Cheil’s 1st transaction in the Business Services sector.
  • This is Cheil’s 1st transaction in China.

M&A Deal Summary
Date 2020-06-02
Target ColourData
Sector Business Services
Buyer(s) Cheil
Deal Type Add-on Acquisition

Target

ColourData

Shanghai, China
ColourData is an innovative social big data analytics service provider that has developed proprietary technology to help in collect postings and comments from more than 5,000 social media, news and e-commerce websites, giving the company the ability to analyze buzz by geography, gender, and age group. It also features advanced, AI-powered natural language processing, real-time visualizations, and on-demand report generation. ColourData was formed in 2014 and is based in Shanghai, China.

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Buyer(S) 1

Buyer

Cheil

Seoul, South Korea
Category Company
Founded 1973
Sector Marketing
Revenue 4.34T KRW (2024)
DESCRIPTION

Cheil is a marketing agency that offers a full portfolio of marketing communications services, including advertising, digital, PR, sports marketing, exhibition and display production, and production of large-scale performance events. Cheil was founded in 1973 and is based in Seoul, South Korea.

DEAL STATS #
Overall 3 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: China M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-22 Atom42

London, United Kingdom

Atom42 is a digital marketing agency, to bolster its prowess in global online marketing. Company offer a bespoke digital marketing service built around your needs, including PPC, SEO, web design & development, email, tracking & analytics, social, UX & mobile marketing.

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