M&A Deal Summary

Cheetah Digital Acquires Wayin

On July 10, 2019, Cheetah Digital acquired information technology company Wayin

Acquisition Highlights
  • This is Cheetah Digital’s 1st transaction in the Information Technology sector.
  • This is Cheetah Digital’s 2nd transaction in the United States.
  • This is Cheetah Digital’s 1st transaction in Colorado.

M&A Deal Summary
Date 2019-07-10
Target Wayin
Sector Information Technology
Buyer(s) Cheetah Digital
Deal Type Add-on Acquisition

Target

Wayin

Denver, Colorado, United States
Wayin, Inc. is a provider of real-time digital marketing technology and services to surface the best social trends and content to engage, persuade and drive marketing results. Wayin is based in Denver, Colorado.

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Buyer(S) 1

Buyer

Cheetah Digital

Chicago, Illinois, United States
Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

Cheetah Digital is an enterprise cross-channel marketing software company. Cheetah Digital Marketing Suite combines superior data management capabilities and cross-channel execution with in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. Cheetah Digital was founded in 1998 and is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Colorado) 1 of 1
Country (United States) 2 of 2
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-30 Stellar Loyalty

Foster City, California, United States

Stellar Loyalty, Inc. is a provider of cloud-based customer engagement and loyalty software. Stellar Loyalty delivers the most advanced loyalty and engagement solution spanning customer acquisition, engagement, transactions, and rewards. Stellar Loyalty, Inc. was founded in 2014 and is based in Foster City, California.

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