1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. California >
  6. Chartbeat Acquires FatTail

M&A Deal Summary

Chartbeat Acquires FatTail

On March 10, 2025, Chartbeat acquired marketing company FatTail

Acquisition Highlights
  • This is Chartbeat’s 2nd transaction in the Marketing sector.
  • This is Chartbeat’s 2nd transaction in the United States.
  • This is Chartbeat’s 2nd transaction in California.

M&A Deal Summary
Date 2025-03-10
Target FatTail
Sector Marketing
Buyer(s) Chartbeat
Deal Type Add-on Acquisition
Advisor(s) Atlas Technology Group (Financial)

Target

FatTail

Calabasas, California, United States
FatTail is a global enterprise advertising technology company. FatTail's direct advertising platform allows publishers to maximize revenue by automating direct deals. FatTail is based in Calabasas, California.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Chartbeat

New York, New York, United States
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Chartbeat is a content analytics SaaS platform serving media enterprises. Chartbeat's real-time and historical dashboards, experimentation and in-page optimization tools, robust reporting, and more help the content and audience teams understand, measure and build business value from the attention earned by their content. Chartbeat was founded in 2009 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-02 Lineup

London, United Kingdom

Lineup develops advertising management and customer relationship management (CRM) solutions to the media industry. Lineup was founded in 2009 and is based in London, England.

Buy -
Mergr

Solution for

Product

Company

Legal