M&A Deal Summary

Charlesbank Capital Partners Acquires News America Marketing

On March 31, 2020, private equity firm Charlesbank Capital Partners acquired marketing company News America Marketing from News Corp

Acquisition Highlights
  • This is Charlesbank Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Charlesbank Capital Partners’ 60th transaction in the United States.
  • This is Charlesbank Capital Partners’ 6th transaction in New York.

M&A Deal Summary
Date 2020-03-31
Target News America Marketing
Sector Marketing
Buyer(s) Charlesbank Capital Partners
Sellers(s) News Corp
Deal Type Divestiture

Target

News America Marketing

New York, New York, United States
News America Marketing is a marketing services company that provides advertising and promotion programs to well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing is based in New York City.

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Buyer(S) 1

Buyer

Charlesbank Capital Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 6.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Charlesbank Capital Partners is a private equity firm focused on investing in companies at various stages of development, including private and public companies, distressed situations, as well as later stage high growth businesses. Charlesbank typically invests $50 to $150 million per deal, in companies valued between $150 million and $3 billion. Industries of interest include consumer products, distribution, energy, financial services, food, education, health-care products and services, manufacturing, media and communications, and retail. Charlesbank Capital Partners is based in Boston, Massachusetts with an additional office in New York City.

DEAL STATS #
Overall 68 of 89
Sector (Marketing) 2 of 3
Type (Divestiture) 8 of 9
State (New York) 6 of 10
Country (United States) 60 of 78
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-02 World Insurance Associates

Iselin, New Jersey, United States

World Insurance Associates offers comprehensive insurance coverage, risk management strategies, and benefits consulting services for businesses and individuals. The Company focuses on property and casualty lines and has built centers of excellence in specialized industries such as transportation, hospitality, self-storage facilities, non-profits, and construction. WIA operates 40 offices in 11 states and has grown through a combination of organic growth and agency acquisitions, with 53 completed to-date. World Insurance Associates was founded in 2012 and is based in Iselin, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-30 Bridges Consumer Healthcare

Chattanooga, Tennessee, United States

Bridges Consumer Healthcare is to build a consumer healthcare company focused on OTC and personal care products and driven by consumer-led innovation and marketing. Bridges Consumer Healthcare was founded in 2020 and is based in Chattanooga, Tennessee.

Buy -

Seller(S) 1

SELLER

News Corp

New York, New York, United States
Category Company
Founded 2012
Sector Diversified
Employees25,000
Revenue 9.9B USD (2023)
DESCRIPTION

News Corp is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin. News Corp was formed in 2012 and is based in New York City.

DEAL STATS #
Overall 10 of 10
Sector (Marketing) 1 of 1
Type (Divestiture) 6 of 6
State (New York) 3 of 3
Country (United States) 8 of 8
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-29 YES Network

New York, New York, United States

YES Network is a 24/7 sports and entertainment television network featuring the New York Yankees. YES also broadcasts the New Jersey Nets and other professional and collegiate sports teams as well as classic sports footage and sports-related content. YES Network was founded in 2002 and is based in New York City.

Sell $3.5B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-25 Investor’s Business Daily

Los Angeles, California, United States

Investor’s Business Daily provides proprietary stock screens, comparative performance ratings, and unique commentary helping investors zero in on top-performing growth stocks. IBD provides the buy rules and sells rules to properly make trading decisions that will minimize your risk and maximize your potential profit. IBD offers individual and professional investors a comprehensive lineup of print and online products, all based on a powerful investing system that has dramatically outperformed the S&P 500. Investor’s Business Daily was formed in 1984 and is based in Los Angeles, California.

Buy $275M
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