M&A Deal Summary

Channel Key Acquires True Hero

On January 16, 2024, Channel Key acquired marketing company True Hero

Acquisition Highlights
  • This is Channel Key’s 1st transaction in the Marketing sector.
  • This is Channel Key’s 1st transaction in the United States.
  • This is Channel Key’s 1st transaction in Colorado.

M&A Deal Summary
Date 2024-01-16
Target True Hero
Sector Marketing
Buyer(s) Channel Key
Deal Type Add-on Acquisition

Target

True Hero

Frisco, Colorado, United States
True Hero is a full-service Amazon agency, that manages sales, marketing, and operations for premium brands on amazon seller central, vendor central and hybrid sellers. True Hero was formed in 2010 and is based in Frisco, Colorado.

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Buyer(S) 1

Buyer

Channel Key

Las Vegas, Nevada, United States
Category Company
Founded 2017
Sector Marketing
DESCRIPTION

Channel Key is a full-service Amazon marketplace consulting agency that has partnered with over 250 brands ranging from SMBs to Enterprise companies. Channel Key was formed in 2017 and is based in Las Vegas, Nevada.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

Product

Company

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