M&A Deal Summary

CG Life Acquires Toolhouse

On April 9, 2024, CG Life acquired marketing company Toolhouse

Acquisition Highlights
  • This is CG Life’s 2nd transaction in the Marketing sector.
  • This is CG Life’s 2nd transaction in the United States.
  • This is CG Life’s 1st transaction in Washington.

M&A Deal Summary
Date 2024-04-09
Target Toolhouse
Sector Marketing
Buyer(s) CG Life
Deal Type Add-on Acquisition

Target

Toolhouse

Bellingham, Washington, United States
Toolhouse helps life science and biopharma companies improve customer experience and make their omnichannel marketing aspirations possible. Toolhouse was foudned in 1995 and is based in Bellingham, Washington.

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Buyer(S) 1

Buyer

CG Life

Chicago, Illinois, United States
Category Company
Founded 2003
Sector Marketing
DESCRIPTION

CG Life is a marketing and communications agency focused on life science and healthcare. CG Life was founded in 2003 and is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (Washington) 1 of 1
Country (United States) 2 of 3
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-01 McDAY

Philadelphia, Pennsylvania, United States

McDAY is a strategic marketing communications agency focused on life science and healthcare. McDAY was founded in 2003 and is based in Philadelphia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-21 Berry & Company

New York, New York, United States

Berry & Company provides a complete range of public relations services to clients, including traditional and sponsored media, social media strategy and execution, content development, issues management, and crisis communications with expertise across a range of therapeutic areas, including rare diseases, oncology, immunology, neurological diseases, and orthopedic surgery. Berry was formed in 1993 and is headquartered in New York City.

Buy -
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