Add-on Acquisition • Software

Certain Acquires Gather Digital

On December 5, 2017, Certain acquired software company Gather Digital

Acquisition Context

This is Certain’s 1st transaction in the Software sector.
This is Certain’s 1st transaction in the United States.
This is Certain’s 1st transaction in North Carolina.

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M&A Deal Summary
Date	December 5, 2017
Target	Gather Digital
Sector	Software
Buyer(s)	Certain
Deal Type	Add-on Acquisition

Target Company

Gather Digital

Chapel Hil, North Carolina, United States

Twin Particle LLC is a mobile event application suite for enterprises, associations and educational institutions. Twin Particle was founded in 2009 and is based in Chapel Hil, North Carolina.

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Buyer Overview 1

Buyer

Certain

San Francisco, California, United States

Category	Company
Sector	Internet Software and Services

DESCRIPTION

Certain, Inc. is an enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain is based in San Francisco, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: North Carolina	1 of 1
Country: United States	1 of 1
Year: 2017	1 of 1

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