M&A Deal Summary

Cerelia Acquires US Waffle

On March 30, 2021, Cerelia acquired food company US Waffle

Acquisition Highlights
  • This is Cerelia’s 2nd transaction in the Food sector.
  • This is Cerelia’s 1st transaction in the United States.
  • This is Cerelia’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2021-03-30
Target US Waffle
Sector Food
Buyer(s) Cerelia
Deal Type Add-on Acquisition

Target

US Waffle

Liberty, South Carolina, United States
US Waffle is a breakfast category private label food manufacturer for frozen waffles, pancakes, french toast, and breakfast sandwiches. US Waffle was founded in 2013 and is based in Liberty, South Carolina.

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Buyer(S) 1

Buyer

Cerelia

Paris, France
Category Company
Founded 1999
Sector Food
Revenue 212M EUR (2014)
DESCRIPTION

Cerelia is a provider of innovative bakery solutions with a product portfolio including ready-to-bake pie and pizza dough, pancakes, crepes, and cookies. Cerelia was founded in 1999 and is based in Paris, France.

DEAL STATS #
Overall 2 of 3
Sector (Food) 2 of 3
Type (Add-on Acquisition) 2 of 2
State (South Carolina) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-10 English Bay Batter

Delta, British Columbia, Canada

English Bay Batter (Vancouver), Inc. is a North American cookie specialist, has developed a unique know-how producing cookies, muffins, brownies and other pastries. The company’s products are widely distributed in the US and Canada through Retail and Food-service channels. Building on its raw and cooked frozen products expertise, EBB recently and successfully launched a range of refrigerated dough products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-24 General Mills - European Dough Businesses

Germany

General Mills' European Dough Businesses provides ready-to-bake dough solutions.

Buy -
Mergr

Product

Company

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