M&A Deal Summary

CentralBDC Acquires AutoAwards

On August 28, 2023, CentralBDC acquired marketing company AutoAwards

Acquisition Highlights
  • This is CentralBDC’s 1st transaction in the Marketing sector.
  • This is CentralBDC’s 2nd transaction in the United States.
  • This is CentralBDC’s 1st transaction in Delaware.

M&A Deal Summary
Date 2023-08-28
Target AutoAwards
Sector Marketing
Buyer(s) CentralBDC
Deal Type Add-on Acquisition

Target

AutoAwards

Odessa, Delaware, United States
AutoAwards provides automotive and marine dealership loyalty marketing services. Its loyalty programs help foster and maintain long-term customer relationships through highly targeted marketing and lifecycle communications, merchant partner networks, certificate rewards systems, Pre-paid Maintenance (PPM) program management, gift card platform, and branded apps. AutoAwards was founded in 1991 and is based in Odessa, Delaware.

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Buyer(S) 1

Buyer

CentralBDC

Baco Raton, Florida, United States
Category Company
Sector Business Services
DESCRIPTION

CentralBDC is an outsourced BDC Company. CentralBDC’s proprietary technology coupled with its highly trained and motivated employees currently supports many of the largest dealerships and dealership groups nationwide as their full-service BDC for sales, equity mining, appointment setting, and customer service. CentralBDC is based in Baco Raton, Florida.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Delaware) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-25 PowerBDC

Stamford, Connecticut, United States

PowerBDC provides inbound and outbound lead generation, lead management, and CRM experience in the retail automotive, RV, powersports, and marine marketplace. PowerBDC was founded in 2014 and is based in Stamford, Connecticut.

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