M&A Deal Summary

Central Entertainment Group Acquires Rolen Group

On August 11, 2022, Central Entertainment Group acquired digital media company Rolen Group

Acquisition Highlights
  • This is Central Entertainment Group’s 1st transaction in the Digital Media sector.
  • This is Central Entertainment Group’s 1st transaction in the United States.
  • This is Central Entertainment Group’s 1st transaction in New York.

M&A Deal Summary

Date 2022-08-11
Target Rolen Group
Sector Digital Media
Buyer(s) Central Entertainment Group
Deal Type Add-on Acquisition

Target

Rolen Group

New York, New York, United States
Rolen Group specializes in YouTube talent management and content creation. The Group takes an integrated approach to managing talent by building ventures across multiple disciplines, including brand partnerships, original content, film, and TV licensing, IP, product lines, and music publishing. Rolen Group was formed in 2014 and is based in New York, New York.

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Buyer(S) 1

Buyer

Central Entertainment Group

New York, New York, United States

Category Company
Founded 1997
Sector Marketing
DESCRIPTION

Central Entertainment Group is an Influencer Marketing agency for top-tier celebrities and internet talent. With talent representation ranging from celebrities and cast members of TV shows such as The Bachelor, The Real Housewives franchise, Bravo, and MTV programming, to the fashion and family influencers, its diverse roster of clients speaks for itself. While originally rooted as a live booking agency, CEG has expanded its expertise to help grow and scale the industry leaders in the social media space, curating brand-specific talent partnerships. Whether a Brand is looking to scale up, or a Fortune 500 company is gathering impressions and brand awareness, the agency takes a personalized approach to developing in-depth creative campaigns spanning all social media platforms. Central Entertainment Group was formed in 1997 and is based in New York, New York.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1