M&A Deal Summary

Centerfield Acquires Brainjolt

On November 21, 2024, Centerfield acquired digital media company Brainjolt

Acquisition Highlights
  • This is Centerfield’s 1st transaction in the Digital Media sector.
  • This is Centerfield’s 6th transaction in the United States.
  • This is Centerfield’s 2nd transaction in California.

M&A Deal Summary
Date 2024-11-21
Target Brainjolt
Sector Digital Media
Buyer(s) Centerfield
Deal Type Add-on Acquisition

Target

Brainjolt

Pasadena, California, United States
Brainjolt is a social commerce platform that curates and promotes products to its engaged audiences on Meta, Snap, and TikTok. Brainjolt is based in Pasadena, California.

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Buyer(S) 1

Buyer

Centerfield

Los Angeles, California, United States
Category Company
Founded 2011
Sector Marketing
Employees1,000
DESCRIPTION

Centerfield is a technology-driven marketing and customer acquisition company driving millions for sales for residential services, business services, and telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase internet, TV, wireless, landline, and home security, amongst other products and services. Centerfield was founded in 2011 and is headquartered in Los Angeles with offices in Boston, New York, South Florida, Kingston and Montego Bay.

DEAL STATS #
Overall 6 of 6
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (California) 2 of 2
Country (United States) 6 of 6
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Datalot

Brooklyn, New York, United States

Datalot is a provider of mobile and web marketing technology solutions for the insurance industry, Datalot connects consumers with insurance carriers and agents. The company has built a marketplace for insurance shoppers by leveraging its technology platform and integrated contact center operations to qualify and efficiently route consumer inquiries for, primarily, auto, home, health, and life insurance products. Datalot was founded in 2009 and is based in Brooklyn, New York.

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