M&A Deal Summary

Cendyn Acquires Knowland

On October 1, 2024, Cendyn acquired internet software and services company Knowland from Serent Capital

Acquisition Highlights
  • This is Cendyn’s 6th transaction in the Internet Software and Services sector.
  • This is Cendyn’s 6th transaction in the United States.
  • This is Cendyn’s 1st transaction in Virginia.

M&A Deal Summary
Date 2024-10-01
Target Knowland
Sector Internet Software and Services
Buyer(s) Cendyn
Sellers(s) Serent Capital
Deal Type Add-on Acquisition

Target

Knowland

Arlington, Virginia, United States
Knowland provides technology, data and analytics to the hospitality industry. Knowland's cloud-based sales and catering solution and its competitive intelligence tools help hotels to maximize revenue from meeting and conference space. Knowland's technology is powered by the industry's most extensive database of events, of organizations that hold these events, and of the key contacts who book them. Knowland was founded in 2004 and is based in Arlington, Virginia.

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Buyer(S) 1

Buyer

Cendyn

Boca Raton, Florida, United States
Category Company
Founded 1996
Sector Software
DESCRIPTION
Cendyn headquarters in Boca Raton, Florida.
Cendyn headquarters in Boca Raton, Florida.

Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. Cendyn was founded in 1996 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 11 of 11
Sector (Internet Software and Services) 6 of 6
Type (Add-on Acquisition) 9 of 9
State (Virginia) 1 of 1
Country (United States) 6 of 6
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 PUSHTech

Barcelona, Spain

PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the hospitality industry, excelling at marketing automation across channels, guest journey automation, and sales CRM. PUSHTech was founded in 2014 and is based in Barcelona, Spain.

Buy -

Seller(S) 1

SELLER

Serent Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2008
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Serent Capital is a private equity firm focused on investing in profitable, growing businesses featuring scalable business models and operating in sectors undergoing significant change. Serent looks for companies with $5 to $100 million in growing annual sales where it can commit $20 to $200 million of capital. Target transaction situations include buyouts, recapitalizations, and growth financings. Serent Capital was formed in 2008 and is based in San Francisco, California.

DEAL STATS #
Overall 25 of 25
Sector (Internet Software and Services) 4 of 4
Type (Add-on Acquisition) 21 of 21
State (Virginia) 2 of 2
Country (United States) 24 of 24
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-23 Book4Time

Markham, Ontario, Canada

Book4Time is a provider of cloud-based business management solution for the global hospitality, spa, and wellness industry. Book4Time was founded in 2004 and is based in Markham, Ontario.

Sell -
Mergr

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