M&A Deal Summary

Cendyn Acquires Guestfolio Communications

On November 29, 2016, Cendyn acquired marketing company Guestfolio Communications

Acquisition Highlights
  • This is Cendyn’s 1st transaction in the Marketing sector.
  • This is Cendyn’s 2nd transaction in Canada.
  • This is Cendyn’s 1st transaction in British Columbia.

M&A Deal Summary
Date 2016-11-29
Target Guestfolio Communications
Sector Marketing
Buyer(s) Cendyn
Deal Type Add-on Acquisition

Target

Guestfolio Communications

Whistler, British Columbia, Canada
Guestfolio Communications Ltd. is the hotel marketing platform for boutique hotels that drives guest engagement, retention and conversion throughout the travel journey. With the guest profile at the heart of what Guestfolio does, independent hoteliers have the opportunity to personalize the travel experience for their guests, gain insights on their guests and use tools that build lasting brand loyalty and encourage increased conversions from OTAs to direct bookings.

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Buyer(S) 1

Buyer

Cendyn

Boca Raton, Florida, United States
Category Company
Founded 1996
Sector Software
DESCRIPTION
Cendyn headquarters in Boca Raton, Florida.
Cendyn headquarters in Boca Raton, Florida.

Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. Cendyn was founded in 1996 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 4 of 11
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 4 of 9
State (British Columbia) 1 of 1
Country (Canada) 2 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-21 Ovations Management Solutions

Atlanta, Georgia, United States

Ovations Management Solutions LLC is a online corporate ticket management company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 The Rainmaker Group Ventures

Alpharetta, Georgia, United States

The Rainmaker Group Ventures LLC is a provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries.

Buy -
Mergr

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