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M&A Deal Summary

Celsius Acquires Big Beverages Contract Manufacturing

On November 1, 2024, Celsius acquired beverage company Big Beverages Contract Manufacturing for 75M USD

Acquisition Highlights
  • This is Celsius’ 1st transaction in the Beverages sector.
  • This is Celsius’ 2nd largest (disclosed) transaction.
  • This is Celsius’ 1st transaction in the United States.
  • This is Celsius’ 1st transaction in North Carolina.

M&A Deal Summary
Date 2024-11-01
Target Big Beverages Contract Manufacturing
Sector Beverages
Buyer(s) Celsius
Deal Type Add-on Acquisition
Deal Value 75M USD

Target

Big Beverages Contract Manufacturing

Huntersville, North Carolina, United States

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Buyer(S) 1

Buyer

Celsius

Boca Raton, Florida, United States
Category Company
Founded 2004
Sector Beverages
Employees765
Revenue 1.3B USD (2023)
DESCRIPTION

Celsius is a global company with a proprietary, clinically proven formula for its CELSIUS® brand and all its sub-brands. CELSIUS has four beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The four lines include CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. Celsius was incorporated in 2004 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 2 of 3
Sector (Beverages) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (North Carolina) 1 of 1
Country (United States) 1 of 2
Year (2024) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-11 Func Food Finland Oy

Helsinki, Finland

Func Food Finland Oy is a wellness company that markets and distributes beverages, protein bars, supplements, and superfoods under the brands Celsius®, FAST Sports Nutrition, CocoVi, and FitFarm. Func Food represents a comprehensive portfolio of well-being products which promote active and, healthy lifestyles by investing in high-quality ingredients and best-in-class food and beverage expertise. Func Food was formed in 1996 and is based in Helsinki, Finland.

Buy $25M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-20 Alani

Louisville, Kentucky, United States

Alani is a health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Alani was formed in 2018 and is headquartered in Louisville Kentucky.

Buy $1.8B
Mergr

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