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  6. Celsius Acquires Alani

M&A Deal Summary

Celsius Acquires Alani

On February 20, 2025, Celsius acquired beverage company Alani for 1.8B USD

Acquisition Highlights
  • This is Celsius’ 2nd transaction in the Beverages sector.
  • This is Celsius’ largest (disclosed) transaction.
  • This is Celsius’ 2nd transaction in the United States.
  • This is Celsius’ 1st transaction in Kentucky.

M&A Deal Summary
Date 2025-02-20
Target Alani
Sector Beverages
Buyer(s) Celsius
Deal Type Add-on Acquisition
Deal Value 1.8B USD
Advisor(s) J.P. Morgan Securities (Financial)
GreenbergTraurig (Legal)

Target

Alani

Louisville, Kentucky, United States
Alani is a health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Alani was formed in 2018 and is headquartered in Louisville Kentucky.

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Buyer(S) 1

Buyer

Celsius

Boca Raton, Florida, United States
Category Company
Founded 2004
Sector Beverages
Employees765
Revenue 1.3B USD (2023)
DESCRIPTION

Celsius is a global company with a proprietary, clinically proven formula for its CELSIUS® brand and all its sub-brands. CELSIUS has four beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The four lines include CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. Celsius was incorporated in 2004 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 3 of 3
Sector (Beverages) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Kentucky) 1 of 1
Country (United States) 2 of 2
Year (2025) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-01 Big Beverages Contract Manufacturing

Huntersville, North Carolina, United States

Buy $75M
Mergr

Product

Company

Legal