Buyout (LBO, MBO, MBI) • Information Services

Ceder Capital Acquires Vroom

On July 10, 2025, private equity firm Ceder Capital acquired information services company Vroom

Acquisition Context

This is Ceder Capital’s 1st transaction in the Information Services sector.
This is Ceder Capital’s 9th transaction in Sweden.

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M&A Deal Summary
Date	July 10, 2025
Target	Vroom
Sector	Information Services
Buyer(s)	Ceder Capital
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Vroom

Stockholm, Sweden

Vroom is a data and information provider for the automotive industry. Through its proprietary platform and deep sector expertise and knowledge, vroom helps its customers make data-driven decisions relating to market analysis, targeted marketing and sales optimisation. Vroom was founded in 1997 and is based in Stockholm, Sweden.

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Buyer Overview 1

Buyer

Ceder Capital

Investor

Category	Private Equity Firm
Founded	2013
Size	Small
Type	Sector Agnostic

DESCRIPTION

Ceder Capital is a private investment firm focused on acquiring profitable Swedish companies with 50 SEK to 500 SEK million of revenue. Ceder Capital was formed in 2013 and is headquartered in Stockholm.

Deal Context for Buyer	#
Overall	11 of 11
Sector: Information Services	1 of 1
Type: Buyout (LBO, MBO, MBI)	10 of 10
Country: Sweden	9 of 9
Year: 2025	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-03-01	Absorbest Kisa, Sweden Absorbest is a premier provider of superabsorbent solutions for the healthcare and food markets operating in in two business areas: wound care and fluid management. Absorbest was founded in 1997 and is based in Kisa, Sweden.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-03-01

Absorbest

Kisa, Sweden

Absorbest is a premier provider of superabsorbent solutions for the healthcare and food markets operating in in two business areas: wound care and fluid management. Absorbest was founded in 1997 and is based in Kisa, Sweden.

Buy

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