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  5. Ceder Capital Acquires Vroom

M&A Deal Summary

Ceder Capital Acquires Vroom

On July 10, 2025, private equity firm Ceder Capital acquired information services company Vroom

Acquisition Highlights
  • This is Ceder Capital’s 1st transaction in the Information Services sector.
  • This is Ceder Capital’s 9th transaction in Sweden.

M&A Deal Summary
Date 2025-07-10
Target Vroom
Sector Information Services
Buyer(s) Ceder Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Vroom

Stockholm, Sweden
Vroom is a data and information provider for the automotive industry. Through its proprietary platform and deep sector expertise and knowledge, vroom helps its customers make data-driven decisions relating to market analysis, targeted marketing and sales optimisation. Vroom was founded in 1997 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Ceder Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Agnostic
DESCRIPTION

Ceder Capital is a private investment firm focused on acquiring profitable Swedish companies with 50 SEK to 500 SEK million of revenue. Ceder Capital was formed in 2013 and is headquartered in Stockholm.

DEAL STATS #
Overall 11 of 11
Sector: Information Services M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 10 of 10
Country: Sweden M&A 9 of 9
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-01 Absorbest

Kisa, Sweden

Absorbest is a premier provider of superabsorbent solutions for the healthcare and food markets operating in in two business areas: wound care and fluid management. Absorbest was founded in 1997 and is based in Kisa, Sweden.

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