Going Private • Marketing

CD&R Acquires Inizio

On May 1, 2020, private equity firm CD&R acquired marketing company Inizio for 575M GBP

Acquisition Context
  • This is CD&R’s 2nd transaction in the Marketing sector.
  • This is CD&R’s 28th largest (disclosed) transaction.
  • This is CD&R’s 9th transaction in the United Kingdom.

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M&A Deal Summary

Date May 1, 2020
Target Inizio
Sector Marketing
Buyer(s) CD&R
Deal Type Going Private
Deal Value 575M GBP
Advisor(s) Rothschild Global Advisory (Financial)

Target Company

Inizio

London, United Kingdom
Inizio is a global public relations and integrated healthcare communications group operating from 73 principal offices in 28 countries. Inizio was founded in 1983 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

CD&R

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Clayton, Dubilier & Rice LLC (CD&R) is a large private equity firm that targets non-core divestitures of large corporations, growth equity financings, traditional buyouts, and corporate/family partnerships. CD&R looks for opportunities in North America, Western Europe, and Asia and will consider businesses in a wide range of sectors including consumer/retail, healthcare, industrials, and services. Prospective companies generally lead their respective markets, have stable cash flows, and possess competitive advantages through differentiated products, services, or processes. CD&R was formed in 1978 and has offices in New York City and London.


Deal Context for Buyer #
Overall 63 of 94
Sector: Marketing 2 of 2
Type: Going Private 4 of 14
Country: United Kingdom 9 of 14
Year: 2020 1 of 6
Size (of disclosed) 28 of 36
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-01 High Ridge Brands

Stamford, Connecticut, United States

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-11 PetSafe Brands

Knoxville, Tennessee, United States

PetSafe Brands is a developer and distributor of durable pet products. PetSafe Brands family of brands includes PetSafe®, Invisible Fence®, SportDOG ®, and Kurgo®. PetSafe Brands was founded in 1991 and is based in Knoxville, Tennessee.

Buy -