M&A Deal Summary

Caymus Equity Partners, RFE Investment Partners, Starboard Capital Partners and Capitala Group Acquire PureRED

On October 20, 2011, private equity firm Caymus Equity Partners, private equity firm RFE Investment Partners, private equity firm Starboard Capital Partners and asset manager Capitala Group acquired marketing company PureRED

Acquisition Highlights
  • This is Caymus Equity Partners’ 1st, RFE Investment Partners’ 1st, Starboard Capital Partners’ 1st and Capitala Group’s 2nd transaction in the Marketing sector.
  • This is Caymus Equity Partners’ 2nd, RFE Investment Partners’ 13th, Starboard Capital Partners’ 10th and Capitala Group’s 41st transaction in the United States.
  • This is Caymus Equity Partners’ 1st, RFE Investment Partners’ 2nd, Starboard Capital Partners’ 2nd and Capitala Group’s 3rd transaction in Georgia.

M&A Deal Summary
Date 2011-10-20
Target PureRED
Sector Marketing
Buyer(s) Caymus Equity Partners
RFE Investment Partners
Starboard Capital Partners
Capitala Group
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) AdMedia Partners, Inc. (Financial)

Target

PureRED

Stone Mountain, Georgia, United States
PureRED Integrated Marketing is an advertising agency that designs and executes integrated retail marketing programs including pre-media advertising execution, digital creative/design, digital asset management services, photographic services, and interactive services for national retailers. PureRED was founded in 1967 and is based in Stone Mountain, Georgia.

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Buyer(S) 4

Buyer

Caymus Equity Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Caymus Equity Partners LLC is a private equity firm that looks to partner with management to acquire and grow profitable, lower middle-market companies valued between $10 and $100 million. The Firm looks for situations where companies lack the resources, capital, and strategic guidance needed to realize their full potential. Sectors of interest include business services, healthcare services, consumer products/services, and industrials. Caymus Equity Partners was formed in 2001 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 2 of 16
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 4
State (Georgia) 1 of 4
Country (United States) 2 of 16
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-01 Phoenix Aromas

Norwood, New Jersey, United States

Phoenix Aromas is a value-added distributor of essential oils, aroma chemicals, absolutes, and oleoresins. These flavor and fragrance components serve as the foundation of hundreds of end products in the growing markets of food & beverage, fragrance, and personal care. Phoenix Aromas was founded in 1994 and is based in Norwood, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-22 DMS

Portland, Oregon, United States

DMS is a provider of integrated, omni-channel direct marketing solutions to a diverse client base throughout the U.S. DMS serves a variety of end markets including banking, alternative lending, technology and telecom. DMS was founded in 1982 and is based in Portland, Oregon.

Buy -
Buyer

RFE Investment Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1979
Size Large
Type Sector Agnostic
DESCRIPTION

RFE Investment Partners is a private equity firm focused on investing in lower middle-market service, manufacturing and healthcare service businesses. Prospective companies are generally profitable with annual cash-flow of at least $5 million. Target businesses also have proven management, defensible market positions, and 'a clearly identified and growing market'. RFE looks to commit $10 to $35 million of equity capital per transaction to support acquisitions, management led buyouts, and recapitalizations. RFE is licensed as a SBIC and was formed in 1979. RFE Investment Partners is based in New Canaan, Connecticut.

DEAL STATS #
Overall 13 of 29
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 8 of 12
State (Georgia) 2 of 2
Country (United States) 13 of 28
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-16 ShelterLogic

Watertown, Connecticut, United States

ShelterLogic is a manufacturer and marketer of fabric-covered, steel frame shelters and canopies for diverse consumer and commercial applications, including sheds, garages, greenhouses, and pop-up canopies. ShelterLogic was founded in 1991 and is based in Watertown, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-02 Global IFS

Kentwood, Michigan, United States

Global IFS manufacturers, installs and distributes raised access flooring and underfloor air distribution systems in the Canada and U.S. markets. Global IFS is based in Kentwood, Michigan.

Buy -
Buyer

Starboard Capital Partners

Southport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Starboard Capital Partners LLC is an unsponsored investment group that works with private equity investors and management in acquiring mid-sized businesses valued between $25 and $100 million. In addition to investing, Starboard earns equity for initiating transactions and for ongoing advisory services. Sectors of interest include automotive, consumer products, building materials, construction, distribution, e-commerce, franchising, manufacturing, healthcare, and real estate. Starboard Capital was formed in 2004 and is based in Southport, Connecticut.

DEAL STATS #
Overall 10 of 14
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 3 of 3
State (Georgia) 2 of 2
Country (United States) 10 of 14
Year (2011) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-26 Jersey Precast

Hamilton Township, New Jersey, United States

Jersey Precast is a manufacturer of precast concrete and structural steel products. Significant products include major structural forms for roads, bridges, buildings, and water and sewer systems. Jersey Precast was founded in 1980 and is based in Hamilton Township, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-18 WHI Solutions

Rye Brook, New York, United States

WHI Solutions is a provider of e-commerce tools for the automotive aftermarket. The company facilitates the sale of millions of brand name auto and truck parts, accessories, performance products, and consumer items.

Sell -
Buyer

Capitala Group

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1998
PE ASSETS 2.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Capitala Group is an asset manager that provides equity and mezzanine capital to mid-sized companies valued up to $250 million. Funds are generally used to support growth needs, add-on acquisitions, management/leveraged buyouts, and recapitalizations. Capitatala will invest across the US, but generally targets opportunities located in the Southeast. Industry preferences include building products, business services, consumer/reteail, general industrial, healthcare, and technology. Prospective companies typically have revenues greater than $10 million and EBITDA of at least $3 million. Capitala was formed in 1998 and is headquartered in Charlotte, North Carolina.

DEAL STATS #
Overall 42 of 98
Sector (Marketing) 2 of 4
Type (Buyout (LBO, MBO, MBI)) 21 of 41
State (Georgia) 3 of 7
Country (United States) 41 of 97
Year (2011) 8 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-11 Drive DeVilbiss Healthcare

Port Washington, New York, United States

Drive DeVilbiss Healthcare manufactures a complete line of medical products, including mobility products, sleep and respiratory products, beds, bariatric products, wheelchairs, sleep surfaces and pressure prevention products, self-assist products, power operated wheelchairs, rehabilitation products, patient room equipment, personal care products and electrotherapy devices. Drive DeVilbiss Healthcare was founded in 2000 and is based in Port Washington, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-14 KBP Foods

Overland Park, Kansas, United States

KBP Foods operates quick service restaurants as a franchisee under the YUM! Brands umbrella, primarily within the KFC and Taco Bell concepts. KBP Foods was founded in 1999 and is based in Overland Park, Kansas.

Buy -
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